Profile: Marketing ManagerExperience: 5yrs+Salary Range: 50K-58KRoles:● Develop and execute strategic marketing plans to drive awareness, engagement, and lead generation for Logicwind’s services and products.● Own and deliver a monthly target of 50 Marketing Qualified Leads (MQLs) by planning and executing high-impact marketing campaigns.● Oversee all aspects of digital marketing, including SEO, SEM, email marketing, content marketing, LinkedIn marketing, and social media campaigns.● Collaborate closely with the sales team to align marketing strategies with revenue goals and pipeline targets.● Manage website content, updates, and performance, ensuring it supports lead generation and brand positioning.● Plan and manage the creation of high-quality marketing content, including blogs, whitepapers, case studies, videos, and newsletters.● Develop and communicate clear brand messaging, positioning, and storytelling for both services and products.● Monitor and analyze marketing KPIs and campaign performance to optimize strategies.● Coordinate with external agencies, designers, and freelancers as needed to deliver projects on time.● Stay updated on industry trends, competitor activities, and emerging tools and technologies in marketing.Skills Requirement :● Demonstrated success in generating qualified B2B leads and executing full-funnel marketing campaigns.● Strong hands-on experience in LinkedIn Marketing, including paid campaigns, content strategy, and engagement growth.● Hands-on experience with tools like Google Analytics, HubSpot, SEMrush, WordPress, and social media platforms.● Strong understanding of B2B marketing, buyer journeys, and account-based marketing strategies.● Excellent written and verbal communication skills with strong storytelling abilities.● Strong leadership skills and ability to manage cross-functional teams and external vendors.● Analytical mindset with experience tracking metrics and delivering ROI-driven campaigns.● Experience marketing SaaS products or enterprise solutions.● Knowledge of CRM tools.● Experience working in startup or high-growth environments.Required Experience :● Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.● 5-7 years of proven experience in marketing roles within IT services and/or product companies.
