Marketing Manager
- Surat, Gujarat
- Permanent
- Full-time
- Develop and implement comprehensive marketing strategies that promote the supermarket's products and services, attract new customers, and increase sales.
- Plan and execute marketing campaigns across various channels, including digital, print, and social media.
- Collaborate with creative teams to develop compelling and effective marketing materials.
- Monitor campaign performance and adjust strategies as needed.
- Manage a team of marketing professionals to ensure that all marketing initiatives are executed effectively and efficiently.
- Conduct market research to identify trends, consumer preferences, and competitor strategies.
- Analyze competitor activities to stay ahead in the market.
- Develop and maintain a strong brand identity that differentiates the supermarket from its competitors.
- Plan and execute promotional events, advertising campaigns, and social media initiatives.
- Work with vendors and suppliers to develop and implement co-marketing campaigns.
- Manage the marketing budget and ensure that all expenditures are within budget.
- Analyze sales and marketing data to identify trends and make informed decisions.
- Strong leadership and management skills.
- Excellent communication and interpersonal skills.
- Proven experience in developing and implementing successful marketing campaigns.
- Strong understanding of digital marketing channels and techniques.
- Strong analytical and problem-solving skills.
- Experience managing budgets and allocating resources.
- Ability to work independently and manage multiple projects simultaneously.
- Knowledge of SEO, PPC, and other digital marketing tools and techniques.