PRINCIPAL ACCOUNTABILITIES: 1. Achievement of targeted Business volumes Achievement of overall monthly sales targets and annual sales targets Achievement of Brand-wise Sales target with specific focus on Aatmanirbhar brands Ensuring achievement of targets by each ABM and FO and enhancing productivity Improve business hygiene by reducing sales returns & expiry Effective forecasting to ensure smooth availability & distribution of products Co-ordination with channel partners/ distribution Ensuring achievement of collection targets Taking measures to address slow moving products Facilitating the performance across various therapies 2. KOL Development Development of a set of brand-specific core customers & supporting the implementation of strategic alliance programs for maximizing ROI from KOLs Monitoring the efforts of ABMs and FOs with specific focus on ensuring a minimum doctor call average of 12 and minimum 95% MCR coverage & 95% coverage of KOLs in each territory Develop & sustain relationships with KOLs through periodical personal visits and follow ups Periodically track the contribution from KOLs and ensure interventions under the guidance of Head of Department and Vertical Head in protecting & developing the business from KOLs 3. Effective Implementation of Marketing Programs Developing key brands in each territory through a team of ABMs & FOs Periodically track the implementation of marketing programs and address the gaps if any Channelizing the effort of team members to achieve desired results Tracking the efforts of team members through Phyzii and ensuring compliance Implementation of local strategies under guidance of Head of Department and Vertical Head
