SuperBottoms is on a strong growth trajectory, operating at a healthy run rate with plans to achieve EBITDA positivity in the next fiscal year. Originally a cloth diaper company, we've evolved into a full kids' bottom wear brand offering diapers, underwear, joggers, and more. Our vision is to become the pioneer of kids bottom wear a one-stop destination for functional, stylish, and comfortable essentials. As a category-creating brand, we thrive on innovation and offer an exciting, dynamic workplace for those who love experimentation and solving real-world challenges.About the Role: We are seeking an analytical and results-driven Paid Marketing Specialist with solid experience in the D2C eCommerce space. The ideal candidate will have hands-on expertise managing paid campaigns across Google Ads, Meta Ads, and other PPC platforms, with a strong command over Google Analytics for performance measurement and insights.Key Responsibilities: - Plan, launch, and manage paid campaigns across Google Ads (Search, Display, Shopping) and Meta Ads (Facebook, Instagram) to achieve revenue, ROAS, and CAC targets. - Manage and optimize PPC campaigns to ensure maximum efficiency and scale. - Track, measure, and report campaign performance using Google Analytics / GA4, ensuring accurate attribution and data-driven decision making. - Drive continuous improvement through A/B testing of creatives, copy, targeting, and bidding strategies. - Collaborate with the creative, product, and tech teams to ensure alignment of marketing initiatives with business goals. - Stay updated on emerging trends, tools, and best practices in D2C performance marketing. Key Skills & Experience: - 2-5 years of hands-on paid marketing experience in a D2C eCommerce environment (mandatory). - Expertise in Google Ads (Search, Display, Shopping) and Meta Ads (Facebook & Instagram). - Strong grasp of PPC strategy, bid management, retargeting, audience segmentation, and conversion tracking. - Experience of working on Shopify. - Data-driven approach with excellent analytical, reporting, and problem-solving skills. - Ability to manage budgets efficiently across channels and deliver on ROAS/CAC targets. Nice-to-Have: - Experience with additional paid channels (Amazon Ads, YouTube Ads, programmatic). - Exposure to SEO, email marketing, or influencer marketing - Familiarity with marketing automation platforms (ref:updazz.com)