Job Summary:The Paid Media Specialist will focus on managing and optimizing B2B paid media campaigns, with a strong emphasis on LinkedIn advertising. The ideal candidate will have a proven track record in running successful LinkedIn Ad campaigns and driving B2B marketing strategies. This role requires a strategic thinker with excellent analytical skills and the ability to deliver results through targeted media strategies.Responsibilities:Campaign Strategy & Execution:- Develop and implement paid media strategies specifically for LinkedIn and other B2B platforms.- Create, launch, and manage LinkedIn advertising campaigns, including Sponsored Content, Sponsored InMail, and Text Ads.- Design and execute targeted B2B campaigns to generate leads, drive engagement, and enhance brand visibility.Optimization & Analysis:- Monitor and analyze campaign performance metrics, such as CTR, CPC, CPL, and ROI, to optimize campaigns for maximum effectiveness.- Conduct A/B testing on ad creatives, targeting parameters, and landing pages to improve campaign performance.- Provide regular performance reports and actionable insights to clients and internal teams.Budget Management:- Manage media budgets effectively, ensuring efficient allocation of resources and adherence to budget constraints.- Track and report on spend and performance, making necessary adjustments to achieve campaign goals.Client & Internal Collaboration:- Work closely with account managers, creative teams, and data analysts to ensure alignment of media strategies with client objectives.- Communicate campaign progress, insights, and recommendations to clients, providing exceptional client service and support.Industry Trends & Best Practices:- Stay updated on the latest trends, tools, and best practices in B2B digital marketing and LinkedIn advertising.- Apply industry knowledge to drive innovative strategies and keep clients ahead of their competition.Industry Knowledge:- Stay current with the latest trends, tools, and best practices in digital marketing and paid media.- Apply industry insights to develop innovative strategies and maintain a competitive edge.Requirements:- 4+ years of experience in a paid media role within an advertising agency, with a strong focus on LinkedIn and B2B advertising. - Proven expertise in managing and optimizing LinkedIn advertising campaigns, including familiarity with LinkedIn Campaign Manager. - Strong analytical skills with experience using analytics tools such as Google Analytics, LinkedIn Analytics, or similar platforms. - Excellent communication and presentation skills, with the ability to convey complex data and strategies clearly and effectively. - Ability to manage multiple campaigns and projects simultaneously, with a keen attention to detail. - Knowledge & experience of LinkedIn & B2B digital marketing strategies and platforms & experience handling B2B Campaigns is a MUST. (ref:updazz.com)