Associate - Mid Market Sales

• Conduct outbound prospecting to generate and qualify leads through various channels, including cold calling, email outreach, social media, and targeted campaigns.
• Identify and research potential customers, understand their business needs, and engage them in meaningful conversations to create interest and build rapport.
• Collaborate with the sales team to develop and execute strategies for lead generation and customer acquisition.
• Utilize CRM tools to track and manage leads, document activities, and provide accurate and timely reports on lead generation efforts and outcomes.
• Qualify leads based on predefined criteria, ensuring they meet the target customer profile and have the potential for conversion into sales opportunities.
• Schedule and coordinate meetings or product demonstrations between qualified leads and the sales team.
• Act as a product expert, understanding the features, benefits, and competitive advantages of the company's offerings to effectively communicate value propositions to potential customers.
• Stay updated with industry trends, market dynamics, and competitive landscape to effectively position the company's products or services.
• Collaborate with marketing teams to align messaging, campaigns, and strategies for lead generation and conversion.
• Provide feedback and insights to enhance sales processes, marketing strategies, and product development based on customer interactions and market feedback.
• Mentor and provide guidance to junior team members, sharing best practices and helping them improve their prospecting and sales skills.

• Bachelor's degree in Business, Marketing, or a related field (or equivalent work experience).
• Comfortable with lead generation tools such as Apollo, Lusha, Linkedin Sales Navigator
• Proven experience in sales development, lead generation, or similar roles, preferably in a B2B environment.
• Strong knowledge of sales and marketing principles, processes, and strategies.
• Excellent communication and interpersonal skills to effectively engage with prospects and build relationships.
• Proficiency in using CRM systems (e.g., Salesforce, HubSpot) and sales automation tools for lead tracking and management.
• Ability to work independently and in a team, collaborating with sales, marketing, and other cross-functional teams.
• Strong problem-solving skills, with the ability to identify customer pain points and position solutions effectively.
• Results-driven mindset with a track record of meeting or exceeding sales targets.
• Excellent organizational and time management skills to prioritize tasks and manage multiple prospects simultaneously.
• Adaptability and willingness to learn about new industries, products, and technologies.

Razorpay