RB - Affluent Business:NRI Product Lead - Digital Acquisitions & New Product Development
- Mumbai, Maharashtra
- Permanent
- Full-time
Job Title NRI Product Lead - Digital Acquisitions & New Product Development Grade SM
Department Affluent Business No. of Positions 1
Location Corporate Office Reporting Authority Job Name VP & Head - NRI Partnerships, New Product Development, Acquired Business Programs
No. of Direct Reports - Team Size -
Job Description Axis is a leading & growing player in India’s NRI Banking space, with fast growth, marquee clients & a comprehensive product suite. Axis Bank provides bespoke NRI services with 3 International Offices in UAE and Phone Banking Services in 8 countries. The World’s largest diaspora population is from India - approx 32 Million NRI/PIO Population across globe, and every year 2.5 million Indians migrate overseas, the highest annual number of migrants in the world. NRI Product Lead - Digital Acquisitions & New Product Development will play a critical role in designing & executing a key strategic priority in delivering the GPS Strategy for the bank, and will also get an opportunity to create an impact from scratch - this is a new role. The candidate will have the following responsibilities:
Acquistion partnerships:
1. Engage with external partners like offshore FIs, affiliated brands, x-border communities, etc to build an inorganic digital acquisition channel for the bank
2. Lead commercial negotiations, contract execution with the partners.
3. Evaluate financial viability for new partnership program including estimated SA MDAB, MEB growth, cost to income ratios, etc
4. Track developments on regulatory front and industry strategy on leveraging DIFC & GiftCity to meet off-shore investment needs for clients
5. Design best-in class digital customer onboarding journeys adopting a digital first approach & delivering best lead-conversion rates, minimal NFTRs.
6. Lead Technology integrations for enablement of customer journeys entailing building of roadmaps, BRD closure, design transaction flow, API integrations, UAT sign offs & other artifacts to support product delivery
7. Partner with key stakeholders across the bank for launch & implementation of the program including relevant approval documentations
8. Post launch, manage partner relationship including contract renewals, commercial reviews, optimising customer acquisition costs, etc
New Product Development
1. Gather all market research/opportunity analysis associated with new product offerings for the NRI segment
2. Evaluate product viability for new launch including estimated SA MDAB, MEB growth, cost to income ratios, etc
3. Review website content, and partner with Marketing team to continuously reinvent the pages to keep them more relevant, contemporary & appealing to the global indian.
4. Conceptualise value proposition and the entire product lifecycle from strategic design to implementation
5. Lead Technology integrations for enablement of product offerings entailing building of roadmaps, BRD closure, design transaction flow, API integrations, UAT sign offs & other artifacts to support product delivery
6. Partner with key stakeholders across the bank for launch & implementation of the program including relevant approval documentation.
Key Relationships (Internal or External Stakeholders) Internal Stakeholders
Marketing, BIU, IT, NRI Product, Portfolio teams in Burgundy, Priority, Burgundy pvt, Prime and BRO channel, UAE rep office, Compliance, legal and CRES (admin)
External Stakeholders:
Offshore Fis/affliliated brands/partners
Major Competencies Required 1. Industry knowledge : Preferably prior experience in BFSI / Fintech / WealthTech / BFSI Consulting domain
2. Relationship building: Skilled in establishing strong, collaborative connections with external partners and other key internal stakeholders
3. Communication & presentation skills: Excellent verbal & written communication, time management, negotiation & presentation abilities
4. Adaptability: Ability to adapt to changing market conditions and pivot the business strategy to deliver GPS strategy for the bank.
Academic Qualifications / Nature of Relevant Work Experience Required Minimum 3-5 years experience in Product Management or Business Development domain in Banking or Financial services / Fintech / WealthTech / BFSI Consulting domain
CA or MBA from premium B-schoolsSkills:Refer to the Job DescriptionAbout Company:Axis Bank is the third largest private sector bank in India. The Bank offers the entire spectrum of financial services to customer segments covering Large and Mid-Corporates, MSME, Agriculture and Retail Businesses. The Bank has a large footprint of 4,594 domestic branches (including extension counters) with 11,333 ATMs & 5,710 cash recyclers spread across the country as on 31st March, 2021. The Bank has 6 Virtual Centres and has over 1500 Virtual Relationship Managers as on 31st March 2021.The Overseas operations of the Bank are spread over eight international offices with branches at Singapore, Dubai (at DIFC) and Gift City-IBU; representative offices at Dhaka, Dubai, Abu Dhabi, Sharjah and an Overseas subsidiary at London, UK. The international offices focus on Corporate Lending, Trade Finance, Syndication, Investment Banking and Liability Businesses