Vertical Head - Plasticisers & Additives - West Zone
- Maharashtra
- Permanent
- Full-time
- Market Mapping- Geographic and behavioural segmentation
- Analysing Market trend / customer behavior on uses (only price reduction OR value addition)
- Assessement of scope & scale of opportunity
- Industry & client-specific implications , recommendations and conclusions
- Sales & Marketing of CPW & Calcium Chloride
- Meet existing customers to understand their applications/requirements.
- Identify new customers based on feedback received from existing customers.
- Prepare report of mapping Geographically defining uses customerwise / consumption of various products used by them
- Segregate customers showing interest in our product for trials
- Plan for product approvals for customer’s application first where customer is looking for value addition
- To lead and implement annual Business plan for defined products which are aligned to the business goals.
- To roll-out annual business target into monthly targets. Work closely with sales team to achieve the business goal / Objectives.
- To ensure better-quality coordination with the plant and with logistics for prioritizing production according to the orders, dispatches and market demands.
- Encourage customer visits to develop better networking in the markets and improve relations across the hierarchy with key customers.
- To review the Business Development planned for the next month and assess the progress on development
- Take pricing calls within the norms provided
- Provide lead inputs for IMM for monthly demand forecasting and back casting
- Managing and building Channel partners to enhance market share
- To focus on the regions wherein there is a need of good channel partners.
- Ensure that Standard operating procedures to appoint a right channel partner for selection is followed.
- Ensure proper agreements for existing and new distributors.
- Review channel performance on a periodic basis and set targets.
- Training -sales team
- Streamline new application
- Routine business once new application developed
- Troubleshooting on failures at customer end
- Fequent discussions with sales team on new application development
- Joint visit with sales team to educate them how to technically explain customer
- Conduct trials in their presence
- Prepare a guide on trouble shooting
- Handover the business developed on new application to sales team for routine sales activities
- Work with the team on timely collections for Credit management and to mitigate risk
- To share and review Ugahi targets across each regions
- To monitor and review the receivables and ensure timely collections
- Control over dues and ensure to minimize cases of pending receivables.
- To review credit limits, security and credit days for direct customers and distributors.
- Conduct annual reviews of the channel and propose appropriate plans.
- To make sure securities for the credits given to distributors.
- Ensure that SOP and policies are followed regarding credit management.
- People management
- Give clear goals to the team and build team’s KRAs for the year
- Continually Train the team with product know-how and knowledge/interactions to gather market understanding and provide inputs for new application developments.
- Monitor and review team’s performance on monthly basis and according to the HR policies.
- Ensure implementation of all the HR processes and policies
- Promotions & awareness
- Ensure brand promotion and awareness across the region assigned.
- Prepare an annual calendar and Ensure participation in important exhibitions for business networking and brand building.
- Prepare advertising/promotion strategy and implement print media (magazines, journals) for brand promotion once approved.
- Collaborate with Technical Institutes for New Product development or Technical know-how of existing products