Senior Product Manager

Bangalore, Karnataka
Permanent
Full-time

15 days ago

Job Description:This role is for one of the Weekday's clientsSalary range: Rs 1000000 - Rs 1300000 (ie INR 10-13 LPA)Min Experience: 3 yearsLocation: BengaluruJobType: full-timeWe are seeking a highly driven and experienced Senior Product Manager to join our pharmaceutical marketing team. The ideal candidate will be responsible for creating and executing effective product portfolio strategies, ensuring high-quality marketing inputs, and strengthening field support to maximize brand visibility and prescription generation. This role demands strategic thinking, market intelligence, and strong collaboration with cross-functional teams and field managers to drive sustainable growth.Requirements:Key Responsibilities1. Portfolio Strategy & Brand Planning

Develop, implement, and refine effective portfolio strategies to enhance market share and long-term brand positioning.
Continuously evaluate market trends, competitor activities, and prescription patterns to align portfolio objectives with organizational goals.
Ensure the creation of quality print and digital inputs that support promotional campaigns and field activities.

2. Market Intelligence & Strategy Meetings

Gather, analyze, and interpret market intelligence to guide strategic decision-making.
Conduct regular strategy meetings with internal stakeholders to review performance, share insights, and design effective action plans.
Provide actionable recommendations to optimize product positioning and maximize secondary sales.

3. Field Support & Engagement

Offer regular support to field teams by providing them with effective tools, communication aids, and marketing strategies.
Actively connect with field managers and conduct joint field work to understand ground realities and strengthen execution.
Participate in field meetings, conferences, and CMEs (Continuing Medical Education programs) to reinforce brand presence and support medical engagement.

4. Sales & Prescription Growth

Work closely with sales leadership to monitor secondary sales performance and implement corrective strategies where required.
Drive initiatives aimed at increasing prescriptions and ensuring sustainable demand generation.
Partner with the sales and marketing team to design impactful campaigns that translate into measurable business outcomes.

5. Operational Excellence & Confidentiality

Manage allied operational activities including planning, execution, and follow-ups on marketing campaigns.
Ensure strict adherence to confidentiality protocols when handling sensitive product, medical, and strategic information.
Collaborate with supply chain, regulatory, and finance teams to ensure seamless execution of marketing initiatives.

Qualifications & Skills

Bachelor's degree in Pharmacy, Life Sciences, or related discipline; MBA in Marketing or Healthcare Management preferred.
3-6 years of proven experience in pharmaceutical product management, marketing, or a similar role.
Strong knowledge of pharma marketing practices, prescription generation, and field force collaboration.
Demonstrated ability to develop effective portfolio strategies aligned with market needs.
Experience in conducting CMEs, conferences, and field-level engagements with healthcare professionals.
Excellent analytical skills with expertise in market intelligence gathering and competitor mapping.
Strong interpersonal and communication skills to influence cross-functional teams, field managers, and external stakeholders.
Ability to manage multiple priorities while maintaining a high degree of confidentiality and integrity.

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