MARKETING MANAGER (STEEL) - RAIPUR

• Strategic Planning: Developing and implementing marketing strategies to achieve business objectives, including market penetration and revenue growth.

• Market Research: Conducting research to identify market trends, customer needs, and competitive landscapes.

• Campaign Management: Planning, executing, and monitoring marketing campaigns across various channels (e.g., digital, print, events).

• Sales Support: Providing sales teams with marketing materials, training, and support to effectively sell steel products.

• Brand Management: Ensuring consistent brand messaging and形象 across all marketing materials.

• Budget Management: Managing marketing budgets and allocating resources effectively.

• Performance Analysis: Tracking and analyzing marketing performance metrics to identify areas for improvement.

• Relationship Management: Building and maintaining relationships with clients, distributors, and industry stakeholders.

• Collaboration: Working closely with sales, product development, and other departments to align marketing efforts with overall business goals.

• Industry Knowledge: Staying up-to-date with industry trends, best practices, and competitor activities.

• Communication: Effectively communicating marketing plans, performance, and insights to management and other stakeholders.

• Digital Marketing: Planning and executing digital marketing campaigns including social media, search engine optimization (SEO), and pay-per-click (PPC) advertising.

• Content Creation: Developing engaging marketing content such as brochures, website content, case studies, and presentations.

• Event Management: Planning and executing industry events, trade shows, and conferences.

• Lead Generation: Identifying and nurturing potential leads for the sales team.

• Customer Relationship Management (CRM): Utilizing CRM systems to manage customer interactions and track sales progress.

• Tender Management: Monitoring and responding to tenders for steel products.

• Sales Forecasting: Assisting in the development of sales forecasts.

• Negotiation: Participating in negotiations with customers and suppliers.

• Reporting: Preparing regular reports on marketing activities and performance.

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven experience in marketing, preferably within the steel industry.
• Strong understanding of marketing principles, strategies, and tactics.
• Excellent communication, negotiation, and presentation skills.
• Ability to analyze data and make data-driven decisions.
• Proficiency in digital marketing tools and platforms.
• Experience with CRM systems and salesforce automation.
• Strong leadership and team management skills.
• Ability to work independently and as part of a team.
• Willingness to travel as required.

VINAYAK JOB CONSULTANT