Manager - Performance Marketing (Fashion/Lifestyle/D2C)
Glan Management Consultancy View all jobs
- Gurgaon, Haryana
- Permanent
- Full-time
performance marketing strategy across digital channels - from campaign planning
to optimization - in close partnership with our external media agency. You will
act as the key liaison between internal stakeholders and the agency, ensuring
that campaigns align with Indias brand vision and performance goals.Job Location: GurgaonQualification: GraduateRequired Qualifications & Skills:·
Experience:
7+ years in Performance Marketing, preferably in Fashion, Lifestyle, Beauty, or
D2C Consumer Brands.·
Platforms Expertise: Deep hands-on knowledge of
Meta Ads, Google Ads, DV360, Appsflyer, Adobe Analytics, and GA4.·
Analytical
Proficiency: Strong command over Excel/Google Sheets & Presentation
Skills, campaign analysis, and ROI modeling.·
Creative Acumen:
Strong understanding of creative trends and what makes an ad scroll-stopping.·
Collaboration
Skills: Proven experience working with agencies and cross-functional teams.·
Mindset:
Strategic thinker with an execution-first attitude, comfortable working in a
fast-paced retail environment.Key Deliverables (Essential functions
& Responsibilities of the Job):1.
Performance
Strategy & Ownership
Lead and oversee the full-funnel performance marketing plan across Meta,
Google, DV360, Programmatic, YouTube, and Affiliate networks, ensuring
alignment with business and brand objectives.2. Agency
Coordination
Collaborate closely with the media agency to plan, execute, and optimize
campaigns. Review media plans, performance reports, and optimization strategies
regularly to ensure effective spend utilization and ROI.3. Performance
Metrics & Optimization
Track and manage key metrics including CAC, ROAS, CTR, CVR, and LTV. Ensure
budget efficiency and continuously improve campaign effectiveness through A/B
testing, creative experiments, and audience refinement.4. Cross-functional
Collaboration
Partner with merchandising, content, product, and creative teams to align
campaigns with collection launches, key trading moments, and promotional
priorities.5. Vendor
Evaluation & Onboarding
Identify and onboard new marketing vendors or technology partners that can
deliver better performance outcomes, efficiency, and cost advantages.
Continuously evaluate vendor performance to ensure value delivery.6. Insights
& Reporting
Analyze campaign performance and consumer behavior through GA4, Appsflyer, and
Adobe Analytics. Build weekly and monthly dashboards highlighting key
learnings, insights, and recommendations.7. Channel
Experimentation
Identify and test new paid growth opportunities across emerging channels such
as Pinterest, Snapchat, and Influencer-led Performance Partnerships.8. Creative
Performance Management
Work with internal and agency creative teams to brief and evaluate
performance-first creatives- ensuring they resonate with the fashion-forward
audience.Note:
Looking for a smart, presentable, culturally aligned candidate, preferably from
a brand side, with strong skills in Adobe, Appsflyer, Excel, and presentation
making.Mail updated resume with salary details-Email: etalenthire@gmail.comSatish: 88O2749743Website: www.glansolutions.comGoogle search: Glan management Consultancy