Job Title: Performance Marketing ExecutiveIndustry: Lifestyle & FashionRole Type: Full-TimeLocation: Delhi About the Role:We are looking for a dynamic and data-driven Performance Marketing Executive to join our growing lifestyle brand. The ideal candidate should have hands-on experience in running sales-focused campaigns, a strong understanding of consumer behaviour in the fashion/retail segment, and the ability to drive measurable results. Key Responsibilities1. Paid Ad Campaign Management - Plan, create & optimise sales-led campaigns across Meta (Facebook & Instagram) and Google Ads. - Develop effective targeting strategies to maximise conversions & ROAS. - Execute re-marketing, lookalike, and interest-based campaigns to capture high-intent audiences.2. Sales & Performance Optimisation - Own the performance funnel end-to-end with the objective of driving online sales. - Continuously test ad creatives, audience segments & bidding strategies. - Monitor key metrics-CPC, CPA, ROAS, CTR, CPM-and optimise campaigns for maximum revenue.3. Strategy & Planning - Work closely with the marketing & creative team to develop monthly performance strategies. - Identify high-performing products and run focused campaigns to boost sales. - Suggest new channels or formats (Reels ads, top-of-funnel campaigns, shopping ads etc.) to scale growth.4. Analytics & Reporting - Prepare weekly & monthly performance reports with insights and action points. - Analyse customer journey and funnel drop-offs to improve conversion rates. - Track competitor activities and market trends in the lifestyle/fashion space.5. Collaboration & Coordination - Coordinate with designers for ad creatives. - Work with the eCommerce/website team to ensure landing pages are optimised for conversions.Required Skills & Experience: - Minimum 1 year of hands-on experience in performance marketing. - Strong knowledge of Meta Ads Manager & Google Ads. - Experience running sales-driven campaigns for ecommerce/retail/fashion brands is a plus. - Analytical & data-driven mindset with strong reporting skills. - Good understanding of digital marketing funnels, attribution & consumer behaviour. - Ability to work in a fast-paced environment and manage budgets efficiently. Other Benefits - Performance-Based Incentives - Opportunity to work with a fast-growing lifestyle brand - Learning & upskilling opportunities - Fun and creative work environment (ref:updazz.com)