Senior Marketing Associate

Bangalore, Karnataka
Permanent
Full-time

15 hours ago
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This role is for one of the Weekday's clientsSalary range: Rs 1000000 - Rs 1500000 (ie INR 10-15 LPA)Min Experience: 2 yearsLocation: BengaluruJobType: full-timeWe are looking for a creative and performance-driven Senior Marketing Associate to join a fast-growing team based in Bengaluru. This full-time role is ideal for professionals with 2–4 years of experience in content, brand, or creative marketing roles. You will play a pivotal role in shaping the brand’s voice and storytelling across all customer touchpoints, from digital ads to social media and CRM communication.As a key member of the marketing team, you will own the end-to-end creative process—turning ideas into high-performing content that drives engagement and business outcomes. This role blends creativity with performance marketing, requiring you to craft compelling narratives while staying closely aligned with data and campaign results.RequirementsKey Responsibilities

Develop and manage high-quality copy for ad campaigns, including headlines, descriptions, and CTAs across digital platforms
Own the end-to-end creative lifecycle, from ideation and scripting to execution and approvals
Write and refine scripts for video content, ensuring engaging and conversion-focused storytelling
Lead creative direction for video production, collaborating with internal teams and external agencies
Create design briefs for banners, creatives, and campaign assets aligned with brand guidelines
Build and manage social media presence, including content strategy, engagement posts, and campaign execution
Develop scalable content templates for CRM channels such as push notifications and messaging platforms
Analyze campaign performance and optimize content based on data-driven insights
Ensure consistency in brand voice, tone, and messaging across all channels
Collaborate with cross-functional teams including performance marketing, design, and product

What Makes You a Great Fit

2–4 years of experience in content, brand marketing, or creative roles (startup or agency experience preferred)
Exceptional copywriting skills with a strong understanding of brand voice and storytelling
Proven ability to create engaging, high-performing content across formats (ads, social, video, CRM)
Experience in directing video content and working with production teams or agencies
Strong understanding of performance marketing and content optimization
Ability to translate ideas into compelling narratives that drive user engagement and conversions
Familiarity with digital advertising platforms and creative performance metrics is a plus
Strong attention to detail and a passion for creating impactful content
Ability to work in a fast-paced, collaborative environment with high ownership

Weekday AI