Manager-Product Marketing

Bangalore, Karnataka
Permanent
Full-time

2 months ago

About UsInMobi is the leading provider of content, monetization, and marketing technologies that fuel growth for industries around the world. Our end-to-end advertising software platform, connected content, and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses everywhere.InMobi Advertising is an end-to-end advertising platform that helps advertisers drive real connections with consumers. We drive customer growth by helping businesses understand, engage, and acquire consumers effectively through data-driven media solutions. Learn more at .Glance is a consumer technology company that operates disruptive digital platforms, including Glance, Roposo, and Nostra. Glance's smart lockscreen and TV experience inspires consumers to make the most of every moment by surfing relevant content without the need for searching and downloading apps. Glance is currently available on over 450 million smartphones and televisions worldwide. Learn more at .Born in India, InMobi maintains a large presence in Bangalore and San Mateo, CA, and has operations in New York, Singapore, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London, and Dubai. To learn more, visit .Who are we and What do we do?InMobi Group's mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company's 2018 World's Most Innovative Companies.What's the InMobi family like?Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun-loving, take ownership, and are results-focused. We invite you to free yourself, dream big and chase your passion.What do we promise?We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission-critical for InMobi and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training, and tools, cocktails at drink cart Thursdays, and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work.Position OverviewWe are looking for a seasoned and dynamic Senior Manager to join our Product Marketing Management (PMM) team. This team plays a pivotal role in shaping go-to-market (GTM) strategies, crafting impactful product narratives, and driving market success across our business portfolio.As a Senior Manager, you will anchor our product marketing strategy with a deeply customer-centric and product-driven focus. You will serve as the critical bridge between the market, the customer, and the product team, ensuring our products address real customer needs and achieve strong product-market fit.The ideal candidate will lead with insights, develop sharp positioning, and partner closely with product managers to influence the roadmap. You will also collaborate with Marketing, Sales, and Account Management teams to deliver strategic insights, craft compelling messaging, and drive measurable business outcomes.What are we looking for?Experience:

8+ years of work experience, with 3-5 years dedicated to product marketing in the AdTech/MarTech industry
In-depth understanding of digital advertising, with a preference for expertise in search advertising

Strategic Thinking and Execution

Bring outside-in (customer, market, competition) and inside-in (product, business priorities) insights into product strategy discussions to shape Business Requirement Documents (BRDs) that inform Product Requirement Documents (PRDs)
Gather and synthesize customer feedback, market trends, and competitive intelligence to identify product opportunities, market gaps, and evolving customer needs
Develop sharp, differentiated product positioning, narratives, and value propositions tailored to diverse customer and market segments
Collaborate with the marketing team to design and execute comprehensive go-to-market (GTM) strategies across the product lifecycle, from launch to growth and maturity
Define clear product launch goals, success metrics, and cross-functional alignment plans to ensure market readiness and impactful execution
Partner closely with product, marketing, sales, and customer success teams to drive strong internal alignment and seamless GTM execution
Equip and enable client-facing teams with the right narratives, tools, and customer-facing assets to effectively position and deliver the product story in the market

Communication and Content Development

Exceptional verbal and written communication skills, with the ability to craft compelling, customer-centric narratives tailored to AdTech personas
Proven ability to produce high-quality content across diverse formats, including blogs, narrative decks, reports, whitepapers, customer success stories, thought leadership articles, and website or external platform content
Skilled in designing visually impressive, story-driven presentations for customer, sales, and leadership audiences, ensuring clarity, impact, and strong visual storytelling
Excellent presentation and delivery skills, with the confidence to engage, influence, and captivate diverse internal and external audiences

Collaboration and Teamwork

Ability to lead and collaborate across cross-functional teams, including Product, Marketing, and Client-Facing Teams (Sales and Account Management)
Demonstrated ability to effectively influence and collaborate across cross-functional teams

Leadership and Mentoring

Proven leadership in managing ad-hoc and long-term projects, ensuring quality and timely delivery
Skilled at mentoring and coaching teams, driving them to achieve their highest potential

Analytical and Problem-Solving Skills

Strong analytical and conceptual thinking skills, with a track record of solving complex challenges and delivering innovative solutions

Project Management and Organizational Skills

Adept at managing multiple projects and deadlines, with a proactive approach to addressing potential delays
Strong understanding of project management metrics to track progress and success effectively

Cultural and Interpersonal Skills

Excellent interpersonal skills, with the ability to work across diverse cultural teams
Proven ability to build and sustain collaborative relationships across global teams

Additional Attributes

Solution-oriented mindset, with the ability to influence decision-making processes
Experience in identifying and managing conversations for new pilots and product launches
High attention to detail and a focus on continuous improvement in all aspects of work

Educational Background: Bachelor's degree in marketing, Business Administration, or a related field (MBA preferred)The InMobi CultureAt InMobi, culture isn't a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.We thrive on challenges and seize every opportunity for growth. Our core values of thinking big, being passionate, showing accountability, and taking ownership with freedom - guide us in every decision we make.We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.InMobi is proud to be an Equal Employment Opportunity and we make reasonable accommodations for qualified individuals with disabilities.Visit to better understand our benefits, values, and more!

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