Associate Marketing Manager, E-commerce and Performance Marketing
TMB (Trusted Media Brands)
Gurgaon, Haryana
Permanent
Full-time
16 days ago
About Us: TMB (Trusted Media Brands) is the world's leading community-driven entertainment company engaging more than 200 million consumers worldwide across streaming TV, social media, web and print. Our portfolio of brands including FailArmy, Family Handyman, People Are Awesome, Reader's Digest, Taste of Home, The Healthy, and The Pet Collective, is powered by content that's inspired and created by our fans. Together our community sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services, and much more at Location: We have offices in New York, Los Angeles, Milwaukee, London, and Gurgaon. This position will be based out of our office in Gurgaon, but you also have the opportunity to work from home. About the role: The Consumer Marketing Team at TMB is looking for an Associate Marketing Manager to support e-commerce and performance marketing. This position will report to our Associate Marketing Director and own e-commerce channels (Amazon) to deliver on the goals across multiple brands in the marketplace. As an Associate Marketing Manager, you will be at the forefront of our advertising efforts on Amazon, focusing on maximizing Return on Ad Spend (ROAS). You will also provide operational support to the performance marketing team promoting our own brands and advertisers. With at least 3-5 years of hands-on experience in e-commerce advertising and a strong analytical background, you will strategize, implement, and optimize our advertising campaigns to drive sales and profitability. Your day-to-day: Oversee and support execution of in-house operations for paid media, mainly executed across Amazon, and assist with META and Search Engine Marketing, to deliver on business objectives Work closely with the Business Owners to identify e-commerce strategy, recruitment and sustainment of audience pools, and an optimal media mix to beat benchmark KPIs Give clear and concise creative direction to our in-house creative team and proof all creative Advise peer Business Owners on a data-backed budget, tactical, and executional campaign plan to deliver media objectives Properly project results based on historical metrics and marketplace knowledge Create presentations for delivery to senior management, storytelling around e-commerce analytics, and an informed approach to the future Maintain a pulse on marketplace trends and competitive activity Review current campaign results on a regular cadence and pivot quickly to maximize profitability You have: Education & Experience: Bachelor's Degree in Marketing, Business, or a related field At least 3-5 years of experience managing e-commerce ads on Amazon Experience with performance marketing campaigns on Google and META is preferred E-commerce Expertise: Deep understanding of e-commerce dynamics and consumer behavior online - Experience in managing advertising campaigns for products sold on Amazon is crucial Technical Skills: Proficiency in Amazon Seller Central is required. Experience with Google Ad Manager, Facebook Ads Manager, and analytics tools (e.g., Google Analytics) is preferred Analytical Skills: Strong ability to analyze data, interpret metrics, and make data-driven decisions - Excellent problem-solving skills and attention to detail Communication: Outstanding verbal and written communication skills - Ability to articulate insights and strategies effectively to stakeholders at all levels Teamwork: Demonstrated ability to work collaboratively in a team environment - Strong project management skills and the ability to manage multiple priorities simultaneously About this team: The Associate Marketing Manager will work closely with the Associate Director/Performance Marketing to empower surrounding team members. This tight nit team will have a keen microscope on it to deliver projected KPIs in the months to come. In collaboration with the various business owners, this team will celebrate major wins as it plays a vital role in keeping TMB brands profitable in an evolving marketplace. Our Benefits: We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work/life balance, generous time off and comprehensive benefits and programs. Learn more about what life is like working at Trusted Media Brands at India Specific Benefits Comprehensive Time Off policies Maternity and Paternity Time off Health Insurance & Wellness Benefits including access to OPD consultations*, Gym/Yoga studios, Teleconsultation/Telemedicine* Access to Mental Health Reimbursement Annual Sport reimbursement and Home office reimbursement Office with in-house kitchenette Trusted Media Brands embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit and business need. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. This role is offered by TMB through Jukin Media India Private Limited. Powered by JazzHR 87XEd49rqM