AGM - Prepaid Marketing

Vodafone Idea

  • Ernakulam, Kerala
  • Permanent
  • Full-time
  • 18 days ago
Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India's leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly 'Digital India' by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.VIL is an equal opportunity employer committed to diversifying its workforce. Role Cluster Marketing Prepaid Specialist
Job Level/ Designation AGM Prepaid Marketing
Function / Department Marketing / Cluster / M2
Location Cluster
Job Purpose Manage and grow prepaid revenue business for the cluster by leveraging pillars of growth (Unlimited penetration) and grow subscriber base through effective retention strategies.
Key Result Areas/Accountabilities Deliver Base growth as well as Revenue outcomes as per DB.
Deliver NPS leadership for Pre paid consumers.
Drive preference to win incremental share from Pre paid consumers in the category - MNP.
Aid Sales to drive incremental; new adds thru strong GTM deployment.
Understand consumer trends and competition landscape to aid insights and proposition development.
Drive the 121 Engine to deliver strong engagement and affinity - grow 121 contribution.
Drive Digital Payments to bring churn and costs down
Core Competencies, Knowledge, Experience Understand consumers and emerging consumer trends and consumer buying behavior.
Have the ability to sift through consumer speak and generate insights to build a comprehensive GTM, aid proposition development etc.
Digital landscape , choice of media vehicles to impact consideration and choice. SEO, Performance Marketing.
Clear understanding of ROI on Media outlays.
Strong Cross functional skills and ability to work with ambiguity and unstructured environments is a requirement
Must have technical / professional qualifications Consumer Marketing experience OR Sales and Distribution - Should have managed a sales Territory.
MBA from a tier 1/2 school is essential with 5 - 7 years of experienceVodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership

Vodafone Idea