Marketing Communications Specialist – Healthcare

Great Bell HR Consultancy Services

  • Ernakulam, Kerala
  • Permanent
  • Full-time
  • 2 months ago
Marketing Communications Specialist HealthcareJob DescriptionWe seek a Marketing Communications Specialist who is responsible for developing and executing communication strategies that promote our unique MedTech Services, medical technologies, Training Academy, and employee engagement. The ideal candidate will create compelling content, manage digital and traditional marketing efforts, and ensure all messaging aligns with company guidelines, industry regulations, and technical accuracy.Key Responsibilities
  • Develop and execute marketing communication plans to promote One Stop Solutions for customer engagement.
  • Create and manage content for websites, social media, email campaigns, brochures, videos, white papers, and case studies.
  • Work closely with product managers, engineers, and regulatory teams to ensure accurate and compliant messaging.
  • Oversee social media strategies, engaging with healthcare professionals, industry leaders, and stakeholders.
  • Plan and execute product launches, webinars, trade shows, and industry events.
  • Drive lead generation initiatives.
  • Manage public relations efforts, including press releases and media outreach.
  • Develop educational materials and thought leadership content, such as blogs, webinars, and white papers.
  • Track and analyze campaign performance to optimize marketing strategies.
  • Collaborate with sales teams to create marketing collateral that supports lead generation and conversion.
  • Design and run employee engagement programs in partnership with HR teams.
  • Collaborate with physicians, healthcare providers, and internal teams to promote services and health education.
  • Coordinate with external agencies, vendors, and media outlets for PR and advertising efforts.
Required Skills & Qualifications
  • Bachelors degree in Marketing, Communications, Life Sciences, Biomedical Engineering, or a related field.
  • 2+ years of experience in marketing communications, preferably in the medical technology, healthcare, or biotech industry.
  • Strong writing and editing skills, with the ability to translate complex medical and technical concepts into engaging content.
  • Experience with digital marketing tools, SEO, Google Analytics, and email marketing platforms.
  • Knowledge of healthcare industry/regulatory guidelines is a plus.
  • Ability to manage multiple projects in a fast-paced, regulated environment.
  • Proficiency in graphic design, video editing (Adobe Suite), or CRM software is a bonus.
  • Attention to detail and the ability to balance technical accuracy with marketing creativity.
About the CompanyWe are a 1200-strong medical technologies company with a vision of ensuring healthy healthcare technologies for a healthier world. Headquartered in Kochi, Kerala, we operate across India and have an international presence in the UAE, Saudi Arabia, Kuwait, and more. Serving over 25,000 hospitals and maintaining 550,000+ medical devices nationwide, we ensure over 98% uptime.We go beyond maintenancewe ensure excellence. Our X-Factor is the perfect blend of expertise, innovation, and reliability, guaranteeing that every medical device operates at peak performance when it matters most. Through proactive service, cutting-edge diagnostics, and a commitment to patient safety, we empower healthcare providers with the confidence that their technology is in expert hands. Because in healthcare, precision isnt optionalits essential.

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