Influencer & Community Partnerships Manager

Manetain

  • Mumbai, Maharashtra
  • Permanent
  • Full-time
  • 1 day ago
About ManetainManetain is India’s most-trusted curly & wavy haircare brand, built on community, education, and real results. Our growth has been powered by creators, customers, and a strong curly/wavy community, and we’re now looking for someone who can take our creator ecosystem to the next level.**Role Overview**This role owns the entire creator ecosystem at Manetain, including the Mane Ambassador Program (MAP), paid influencer collaborations, PR gifting, ad‑video production, and social media creator content. You’ll work closely with the founders, performance marketing, social media marketing, design, and operations teams to ensure seamless execution across all monthly creator touchpoints.This is a high‑ownership, relationship‑heavy, operationally intense role for someone who loves creators, content, and community building.TasksKey Responsibilities:1. Mane Ambassador Program (MAP)
  • Identify, evaluate, and onboard new ambassadors aligned with Manetain’s brand and philosophy
  • Manage all MAP communication, queries, and deliverables
  • Track monthly content output and ensure quality standards
  • Coordinate welcome kits, new‑launch shipments, and product refills
  • Maintain monthly commission sheets and payout details
  • Support community‑driven product feedback initiatives
2. Influencer Relations & PR
  • Build and maintain strong relationships with creators across all tiers
  • Track creator activity to determine ongoing PR seeding eligibility
  • Plan and execute PR drops for new launches
  • Coordinate addresses, availability, and shipping with operations
  • Lead festive and multi‑brand giveaways (brand outreach → coordination → winner management)
  • Ensure creators share launch‑day content to support product visibility
3. Paid Collaborations
  • Identify creators for paid reels, social content, and ad‑focussed videos
  • Negotiate commercials, rights, deliverables, and timelines
  • Ensure smooth end‑to‑end collaboration and a positive creator experience
  • Maintain tracking sheets for payments, deliverables, and approvals
  • Seek leadership approval for high‑value creator partnerships
4. Ad Video Production
  • Shortlist creators suitable for long‑form ad content
  • Align on concepts with founders/performance marketing
  • Finalise creators after discussing feasibility and deliverables
  • Coordinate product shipments, creator manuals, outfit approvals, and shoot timelines
  • Supervise shoots remotely (frames, lighting, angles, sample clips)
  • Ensure timely upload of raw clips for editing
  • Coordinate with editors for reshoots, missing clips, and final approvals
  • Ensure creators post content required for partnership code activation
  • Track ad‑rights expiry, monthly spends, and long‑term contracts
5. Social Media Creator Content
  • Identify creators for social content
  • Mix paid creators and ambassadors depending on concept requirements
  • Brief creators, share scripts/manuals, approve outfits, and supervise shoots
  • Coordinate shipments, timelines, and raw clip uploads
  • Work with editors for final video approvals
  • Maintain the social media content calendar and collaboration sheets
  • Share reel covers and creative requirements with the design team
6. Operations, Tracking & Coordination
  • Maintain all tracking sheets: payments, PR shipments, ad rights, MAP commissions
  • Coordinate with operations for all shipments, AWB numbers, and timelines
  • Manage the collaborations inbox and evaluate incoming creator requests
  • Conduct monthly creator‑selection calls with founders for ads
  • Track creator engagement rates and demographics for shortlisting
  • Ensure all work is pre‑planned before taking leave
RequirementsWhat Makes You a Great Fit
  • 2–5 years of experience in influencer marketing, creator management, or social media
  • Strong understanding of content, creators, and storytelling
  • Excellent communication, negotiation, and relationship‑building skills
  • Highly organised, detail‑oriented, and able to manage multiple moving parts
  • Comfortable with spreadsheets, tracking sheets, and operational workflows
  • A people‑person who can be sweet, firm, and persuasive when needed
  • Ability to maintain brand reputation and creator goodwill at all times
Why Join Manetain
  • Work with one of India’s most loved curly/wavy haircare brands
  • High‑ownership role with direct impact on brand growth
  • Creative, fast‑paced, community‑driven environment
  • Work closely with founders and shape the creator ecosystem
ManetainManetain was founded in 2018 with a mission to make high-quality, CG-approved haircare products and accessories. What started with just heat caps and satin/silk haircare accessories, over the next few years, grew into a one-stop haircare shop with the launch of India’s trio cleanser system and a multipurpose conditioner. 2023 saw the maximum growth as the brand started the year with an appearance on Shark Tank India and ended it with the launch of 4 new stylers and 2 deep treatment masks, truly embodying the spirit of providing anything and everything you might need on your journey to embracing your curly, wavy, and naturally gorgeous hair. Born out of the curly community, in the last 5 years Manetain has garnered the love and support of more than 2 lakh+ curlies and wavies across India and the world, while staying true to its core ethos of helping people embrace and “maintain” their natural hair and as an extension of that celebrate the beauty of authenticity and uniqueness.

Manetain