- Plan, execute, and optimize high-impact campaigns across email, SMS, WhatsApp, push notifications, loyalty programs, and paid media channels (Meta, Google, etc.).- Launch and scale programmatic advertising campaigns including OTT, Snapchat, X (Twitter), and other emerging platforms to drive incremental reach and revenue.- Conduct creative and content performance analysis-identify what works across ad formats, messaging, and storytelling to boost CTR, engagement, and conversions.- Run A/B and multivariate tests across creatives, copy, landing pages, and audience segments.- Use Google Analytics, GA4, and other attribution tools to analyze campaign performance, identify drop-offs, and optimize conversion funnels (TOFU-MOFU-BOFU).- Develop personalized communication flows and lifecycle campaigns using segmentation, cohort analysis, and behavioral insights.- Work closely with internal teams (creative, product, tech) and external partners (agencies, media buyers) to execute performance-driven campaigns.- Continuously monitor CAC, ROAS, LTV, churn, funnel conversion rates, and optimize budgets for maximum efficiency.- Maintain dashboards and reporting to track KPIs, generate insights, and build actionable growth strategies.- Stay on top of industry trends in performance marketing, ad tech, and retention strategies to implement best practices. (ref:updazz.com)