- Assist in planning and executing retention campaigns across Email, SMS, WhatsApp, and other channels.- Help create engaging content for newsletters, post-purchase journeys, and loyalty offers.- Monitor campaign performance, open rates, click-through rates, and conversion rates.- Coordinate with creative teams for timely design and copy requirements.- Maintain and update customer lists and segments.- Analyse customer data and share insights for better targeting and personalization.- Support A/B testing of creatives, subject lines, and messaging.- Stay updated with trends in retention and lifecycle marketing. (ref:updazz.com)