Customer understanding - Be the voice of the customer internally- Understand needs - even those that the customers themselves may not realize - Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior Pricing - Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting - Use discounting to drive portfolio mix and achieve strategic goals.Merchandising- Develop and execute plansto showcase the right products - Identify cross-selling and upselling opportunities - Own the customer experience in the category - make navigation, discovery easier. Save the customer time - Identify the parameters customers use to make decisions and (ref:updazz.com)
