Email Marketing Manager (Email Content Strategist)

• Develop and execute email marketing strategies aligned with business goals.
• Collaborate with cross-functional teams (e.g., marketing, sales, product) to create targeted campaigns.

• Work with designers and copywriters to create compelling email content.
• Ensure email templates are visually appealing, mobile-friendly, and consistent with brand guidelines.

• Analyze customer data to segment audiences for personalized messaging.
• Use CRM tools to manage and refine email lists.

• Track and analyze key performance metrics (e.g., open rates, click-through rates, conversions).
• Generate reports and provide actionable insights to improve campaign effectiveness.

• Conduct A/B tests to optimize subject lines, content, and design.
• Implement findings to enhance future campaigns.

• Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).
• Stay updated on industry trends and best practices.

• Utilize email marketing platforms (e.g., Salesforce Marketing Cloud, HubSpot, Mailchimp) to automate workflows.
• Implement triggered campaigns based on user behavior.

• Partner with the analytics team to understand customer behavior and refine strategies.
• Work closely with sales teams to align email campaigns with broader business objectives.

• Bachelor’s degree in marketing, Communications, or a related field.
• Proven experience in email marketing strategy and execution.
• Proficiency in email marketing platforms and CRM tools.
• Strong analytical skills and ability to interpret data.
• Excellent written and verbal communication skills.
• Knowledge of HTML/CSS for email design is a plus.

• Experience with B2B email marketing (if relevant to Arrow Electronics' business model).
• Familiarity with technology or electronics industry trends.
• Ability to manage multiple projects and deadlines.

• Insurance
• Bonus
• Growth Opportunity And more!

Arrow Electronics