SEO Content Specialist

Apna

Bangalore, Karnataka
Permanent
Full-time

1 month ago
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Join Apna Advantage to help build a career platform that empowers students to transform their futures. You’ll shape a fast growing edtech vertical within Apna’s 60M+ user ecosystem and leave a lasting mark on the industry.About Apna:Founded in 2019 by Nirmit Parikh, Apna is India’s fastest unicorn, connecting 60M+ jobseekers with 250,000+ businesses. Backed by global investors like Sequoia and Tiger Global, Apna is revolutionizing livelihoods across India.About Apna Advantage:Apna Advantage, our new EdTech vertical, expands beyond job matching to deliver:

Premium Online Education with UGC-accredited programs from top universities
Career Success Ecosystem with access to 700,000+ recruiters and real job interviews
Personalized Career Journeys with dedicated facilitators, AI-powered prep tools, and guaranteed interviews

Role Overview:Title: SEO Content SpecialistRequirement: 1Location: Bangalore (WFO - Domlur)Experience: 2-3 yearsIndustry: EdtechCTC: 5-6LRequirementsWhat You'll do:

Research and identify high-impact keywords and content opportunities
Plan, write, and optimize SEO-focused content (blogs, guides, landing pages) aligned with Apna Advantage’s goals
Track, analyze, and report on organic traffic and keyword performance
Collaborate with design, product, and marketing teams to ensure content aligns with business objectives
Refresh and optimize existing content to improve rankings and conversions
Assist in building scalable, programmatic SEO pages for long-term traffic growth

What we're looking for:

1-3 years of experience in SEO content writing or content marketing
Strong understanding of SEO best practices, keyword research, and on-page optimization
Excellent writing and editing skills with a student-first mindset
Comfortable working with SEO tools (Google Search Console, Ahrefs, SEMrush)
Organized, proactive, and data-driven

What's In for you:✨ Build expertise in scalable SEO and content-led growth✨ See your work directly influence organic traffic and student enrollments✨ Grow in a fast-paced, impactful environment while shaping India’s career advancement ecosystem

Apna