Demand Generation Specialist

Bangalore, Karnataka
Permanent
Full-time

3 days ago
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About ANSR Global CorporationANSR is a market leader in enabling organizations to build, manage and scale global teams through Global Capability Centers (GCCs). We provide full life-cycle services including GCC design, set up and enabling operations. For over 18 years, companies cutting across size, industry and markets have relied on ANSR’s expertise to successfully build global business and technology teams. Since its inception, ANSR has established over 90 GCCs. Our experience spans across industries including retail/CPG, banking, insurance, travel & transportation, and healthcare. We operate in supply-rich locations like India, Central and Eastern Europe, South America, Canada, and Southeast Asia.Job DescriptionDemand Generation Specialist - US MarketDo you thrive on building creative campaigns that drive qualified leads? Are you an email marketing whiz with a knack for converting connect to conversations? If so, we want to hear from you!We are seeking a highly motivated Demand Generation Specialist with 4+ years of experience to join our dynamic marketing team. In this role, you will be key in developing and executing strategic initiatives that generate leads, nurture prospects, and ultimately drive sales growth.Responsibilities:

Partner with the marketing team to execute the planned demand generation strategy.
Hands-on experience to use new age tools to identify target audiences, understand their needs, and develop reach out plan accordingly.
Craft compelling email marketing campaigns that nurture leads and drive conversions.
Manage the creation and execution of multi-channel campaigns across various platforms (e.g., email, social media, paid advertising).
Manage website chats, especially during the US time zone
Use and optimize landing pages and lead capture forms.
Analyze campaign performance metrics and identify opportunities for improvement.
Stay up-to-date on the latest marketing trends and technologies.
Collaborate with the sales team to qualify leads and ensure a smooth handoff.
Follow up on calls with prospects to convert them into a lead.

Qualifications:

4+ years of experience in demand generation, lead generation, or a related field.
Proven track record of success in developing and executing email marketing campaigns.
Strong understanding of marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Outplay, etc.).
Excellent analytical and data-driven mindset.
Experience with market research methodologies.

ANSR Global Corporation