Specialist, Performance Marketing
- New Delhi
- Permanent
- Full-time
Location: Jasola, New Delhi, IndiaYour goal – to help and better the lives of students.About Chegg & Our CultureAt Chegg, we celebrate leadership at all levels and value openness, transparency, and collaboration. Our “fast feedback” culture empowers every team member to take initiative, innovate, and drive meaningful impact.About the Marketing Operations (MO) TeamMarketing Operations (MO) is the engine powering Chegg’s growth. We acquire customers across channels like paid social, programmatic, paid search, organic search, email, and affiliate. Beyond acquisition, we analyze student behavior, generate insights, and design scalable processes to maximize performance and efficiency.The RoleWe’re looking for a Specialist, Performance marketing to join our Marketing Operations team in New Delhi with 5+ years of experience.
In this role, you’ll manage large-scale paid social and programmatic campaigns, experiment with new strategies, and partner cross-functionally with product, engineering, and data science teams to deliver measurable growth.Key ResponsibilitiesCampaign Management & Optimization
- Own day-to-day campaign execution and budget management across Meta, Snapchat, TikTok, LinkedIn, Reddit, and Programmatic (Display & Video).
- Drive full-funnel performance (awareness to conversion) for both app and web campaigns.
- Ensure monthly pacing aligns with budget, CPA, and KPI targets.
- Define, test, and implement optimization and automation strategies to improve efficiency.
- Leverage data insights to design scalable, best-in-class campaigns tailored to audiences and Chegg’s brand personality.
- Proactively identify risks, opportunities, and performance gaps before and during campaigns.
- Work closely with product managers, engineers, and data scientists to design automated, data-driven workflows.
- Partner with analytics and design teams to create impactful, personalized campaigns.
- Provide regular reporting and actionable insights to leadership and stakeholders through presentations and review calls.
- 5+ years of hands-on experience in performance marketing, managing significant budgets across Meta, Snapchat, TikTok, LinkedIn, Reddit, and Programmatic.
- Strong understanding of key performance drivers and KPIs across web and app campaigns.
- Proven ability to define strategy, prioritize tactics, and deliver profitable growth.
- Highly analytical, with proficiency in Excel and experience running A/B tests, lift studies, and using statistical insights.
- Strong problem-solving mindset, with ability to balance execution and strategy.
- Excellent communication skills, both written and verbal.
- Ability to manage multiple projects in a structured, independent way.
- Curious, innovative, and comfortable challenging the status quo.
- Experience with additional ad buying platforms and automation/reporting tools (e.g., Smartly.io).
- Exposure to international/multi-market campaigns.
- Work on large-scale, high-impact campaigns that directly improve student outcomes.
- Collaborate with cross-functional experts in product, engineering, and data science.
- Experiment with cutting-edge marketing strategies and automation tools.
- Be part of a mission-driven company helping millions of students succeed globally.