About PlumPlum is an employee insurance and health benefits platform focused on making health insurance simple, accessible and inclusive for modern organizations. Healthcare in India is seeing a phenomenal shift with inflation in healthcare costs 3x that of general inflation. A majority of Indians are unable to afford health insurance on their own; and so as many as 600mn Indians will likely have to depend on employer-sponsored insurance.Plum is on a mission to provide the highest quality insurance and healthcare to 10 million lives by FY2030, through companies that care. As we continue our exciting journey of transformation, we're expanding our product lines across Insurance, Healthcare and B2B2C. Plum is backed by Tiger Global and Peak XV Partners.About the RoleWe're looking for a high-agency Senior Product Marketing Manager with at least five years of work experience delivering high levels of product awareness, adoption, and delight. You'll be responsible for leading strategic product marketing initiatives and collaborating with teams across the board to present Plum's HR and employee apps, insurance, and health and well-being products in ways that will boost sales, drive HR/admin adoption and build employee engagement.This is a senior strategic role where you'll act as the key bridge between our product teams and end users, driving growth strategies and ensuring successful product adoption across our various offerings. You'll need to be both a creative and quantitative thinker with proven expertise in go-to-market strategies and customer engagement.Key ResponsibilitiesStrategic Leadership & PositioningOwn and lead the end-to-end product marketing strategy and execution for our HR and employee-focused product linesPerform comprehensive industry and competitive research to help position Plum to win more customers and maintain market leadershipDevelop and execute sophisticated go-to-market strategies for new product launches and feature releasesUse market trends and insights to influence product strategy and inform teams across the organizationGrowth & User EngagementDrive user acquisition, activation, engagement, and retention through strategic campaigns across mobile-first channelsBuild effective content and communication strategies to aid awareness, consideration, purchase, and usage of our products and servicesCreate and optimize complex user engagement journeys across multiple touchpoints and customer lifecycle stagesDevelop and implement pricing strategies and promotional campaigns to maximize conversion and revenueCross-functional Collaboration & EnablementLead cross-functional initiatives with Product, Sales, Customer Success, Design, and Acquisition teams to create compelling user experiences and marketing initiativesDevelop comprehensive sales enablement materials and train customer-facing teams to effectively communicate product valueCreate and maintain advanced marketing collateral, product documentation, and enablement resourcesMentor and guide junior marketing team membersResearch & AnalyticsLead advanced user research and feedback campaigns to ensure our products meet evolving market needsMonitor, analyze, and report on key product metrics and marketing performance to drive data-informed strategic decisionsTurn customer feedback into compelling case studies and testimonials, influencing Plum's brand presence on various review platformsEvaluate progress using relevant KPIs and feedback from existing and prospective customersContent & Communication ExcellenceLead content strategy across various online and offline mediums including email campaigns, notifications, blogs, and in-product messagingTranslate complex product features into compelling user benefits and value propositionsEnsure consistent brand voice and messaging across all customer touchpointsRequirementsExperience & Background5+ years of experience in Product Marketing, Growth Marketing, or related roles, preferably in mobile-first product companiesProven track record in leading successful product marketing campaigns with measurable impact on user acquisition, activation, and engagement metricsStrong experience in the healthcare, insurance, or HR tech space is highly preferredExperience with B2B and B2C marketing strategies in the Indian marketTechnical & Analytical SkillsAdvanced experience with marketing automation tools and analytics platformsProficiency with mobile marketing platforms (CleverTap, MoEngage, or similar)Strong understanding of product metrics, growth frameworks, and funnel optimizationComfortable using content management tools and marketing technology stackKnowledge of design tools is a bonusStrategic & Leadership CapabilitiesDemonstrated ability to develop and execute comprehensive go-to-market strategiesExperience in pricing strategy development and competitive positioningStrong stakeholder management and cross-functional leadership skillsProven ability to influence without authority and drive consensus across teamsEssential SkillsStrategic Thinking: Ability to see the big picture while executing on tactical initiativesHigh Customer Empathy: Deep understanding of customer needs and ability to create delightful experiencesCommunication Excellence: Robust written and verbal communication skills with ability to present to senior leadershipData-Driven Decision Making: Strong analytical capabilities with ability to translate data into actionable insightsCollaboration & Leadership: Excellent project management and team leadership abilitiesAdaptability: Comfort working in a fast-paced startup environment with changing prioritiesHigh Agency: Self-driven approach with ability to identify opportunities and drive initiatives independentlyWhat Success Looks LikeSignificant improvement in key product adoption and engagement metricsSuccessful launch and scaling of new product initiativesEnhanced brand positioning and competitive advantage in the marketStrong cross-functional relationships and influence across the organizationMeasurable impact on revenue growth and customer satisfaction
