Assistant Manager - Digital Marketing/Third Party Partnerships

• Work as the single point resource for all marketing activities related to select e-commerce platforms for all brands and maximize ROI from ad spends
• Strategize the advertising plans on these platforms and select advertising properties basis data and campaign objectives - awareness/acquisition
• Deep dive and evaluate the keyword strategies for all brands and define KPIs accordingly
• Work closely with Digital Sales Team to understand the stock availability and ROI targets to make informed marketing decisions
• Coordinate with the Brand Team based in country for inputs on brand focusses and creative approvals
• Will be responsible for e-commerce advertising budgets, yearly calendars, campaign strategies, tactics, peak days planning, action plans and timelines
• Will be directly/indirectly responsible for sales through the aligned partners
• Track and analyze campaign performances and provide regular internal reports
• Review new technologies and keep the company at the forefront of developments in e-commerce advertising

• Excellent communication skills
• Knowledge of e-commerce advertising properties and tools
• Experience in B2C ecommerce or advertising on e-commerce or a fashion/lifestyle brand, handling Digital Marketing agencies and experience of Amazon Marketing Services (AMS)/Flipkart Brand Ads will be a plus
• 3-5 years of experience in Digital Marketing
• Qualification: Post Graduation specializing in areas of Marketing preferably from premier institutes

Michael Page