We're looking for a Visual Merchandising & Trade Marketing Manager who can translate brand thinking into retail reality. This role blends creative visual storytelling with on-ground commercial execution. You'll be responsible for how the brand shows up across physical touchpoints-stores, shop-in-shops, kiosks, exhibitions, and retail partnerships-while ensuring every visual decision drives clarity, confidence, and conversion.You'll work closely with brand, design, sales, and operations teams to make sure our retail presence is not just beautiful, but intentional, effective, and consistent.Key Responsibilities:Visual Merchandising:- Own the visual merchandising strategy across all offline touchpoints- Design and execute VM guidelines that balance brand expression with retail practicality- Create layouts for displays, fixtures, shelves, windows, kiosks, and pop-ups- Ensure consistent brand representation across formats, cities, and partners- Collaborate with designers on POS assets, signage, and in-store communication- Regularly audit stores and retail partners to maintain VM standardsTrade Marketing:- Plan and execute trade marketing initiatives to support launches, campaigns, and seasonal moments- Develop in-store marketing assets including danglers, shelf talkers, standees, testers, and demo tools- Work with sales teams to align trade plans with business goals- Support retail partners with toolkits, training material, and sell-in stories- Coordinate execution timelines with vendors, printers, and logistics teamsRetail Experience & Performance:- Design retail journeys that educate, reassure, and convert customers- Think deeply about shopper behaviour, dwell time, and decision-making at the shelf- Track the effectiveness of VM and trade initiatives using qualitative and quantitative feedback- Continuously optimise layouts and assets based on performance insightsCross-Functional Collaboration:- Work closely with brand, content, product, and sales teams- Translate campaign narratives into strong retail expressions- Act as the bridge between creative intent and commercial executionWhat We're Looking For:- 4-7 years of experience in visual merchandising, trade marketing, retail marketing, or a blended role- Strong aesthetic sensibility with a clear understanding of brand storytelling- Practical experience working with physical retail formats (multi-brand, D2C stores, pop-ups, kiosks, exhibitions)- Ability to think creatively and operationally- Comfortable working with vendors, printers, fabricators, and retail partners- Strong project management skills and attention to detail- A balance of intuition and data-led decision-makingNice to Have:- Experience in lifestyle, fashion, wellness, FMCG, or consumer brands- Exposure to both D2C and general trade / modern trade environments- Ability to create simple mock-ups, layouts, or briefs for designers (ref:updazz.com)