GN - SONG - MT - Marketing Automation - Consultant
Accenture
Bangalore, Karnataka
Permanent
Full-time
1 month ago
The Strategy & Consulting Global Network Song Practice | Digital Marketing Platform ConsultantJoin our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change.Practice: Strategy & Consulting Global Network Song I Areas of Work: Digital Marketing Platform, Adobe Audience Manager, Adobe Experience Platform, Digital Audience Management | Level: Consultant | Location: Mumbai, Bangalore, Gurgaon, Hyderabad, Pune | Years of Exp: 6+ yearsExplore an Exciting Career at AccentureAre you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting’s Customer, Sales & Service practice.The Practice – A Brief SketchThe practice is aligned to the Global Network Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. As part of the team, you will drive the followingDesigning new campaign strategies and marketing plans across all channels and devicesConducting technology vendor assessment and Adobe Experience cloud/Adobe marketing cloud capability assessment, defining target marketing operating model and process blueprint, developing marketing use cases and develop business case.Gathering business requirements, designing process & solution for implementation of Adobe campaign/MarketoBring your best skills forward to excel at the role:Collaborating with various client and Accenture business and technology stakeholders in implementing Adobe campaign/Marketo solution and assisting in change management and adoption of the new tool/processCollecting and sharing best practices on solution positioning and delivery for clientsLead marketing process and technology assessment, KPI and definition, solution and vendor assessment for different marketing technologies including Adobe.Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the campaign management and digital advertising space.Preferable:Configure, test, and deploy marketing processes in client’s Workfront or other marketing workflow management system.Follow a proven methodology, approach, and best practices to successfully enable client to achieve their unique business objectives using Workfront.Collaborate with business and technical stakeholders to understand how a client’s Workfront instance has been configured and provide post go live consulting to newly implemented customers.Read about us.Your experience counts!Developing customer experience journey for a product, life event and defining next best action strategyDeveloping Account based marketing programs (ABM)Designing interventions to drive customer acquisition / customer engagement.Managing full spectrum of Marketing program execution from strategy definition to technical delivery in Adobe Campaign/MarketoExtensive experience and hands-on role in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team.4+ years of hands-on/functional consultant experience in Adobe campaign/Marketo implementation with deep functional, industry and client facing experience.Monitoring trends, analyzing data, to optimize marketing campaigns.Identifying marketing process improvement opportunitiesDeveloping business case for campaign strategies, technology solutionsDeveloping / supporting development of martech/adtech platform technologyWhat’s in it for you?An opportunity to work on with key G2000 clients.Potential to with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.Ability to embed into everything—from how you service your clients to how you operate as a responsible professional.Personalized training modules to develop your to grow your skills, industry knowledge and capabilitiesOpportunity to thrive in a that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.About Accenture:Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us atAbout Accenture Strategy & Consulting:Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit|At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, .Equal Employment Opportunity StatementAll employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.Accenture is committed to providing veteran employment opportunities to our service men and women.
