Lead Generation/Marketing Specialist (3-5 yrs) Anywhere in India/Multiple Locations (Online/Digital Marketing)
TheRecruitme
India
Permanent
Full-time
28 days ago
About Role : - Leading advertising technology platform in US is looking for Lead Generation Specialist is a highly visible member of a growing sales organization. The position works closely with Marketing, Sales, and Publisher Development teams to continuously improve email lead generation focusing on messaging, performance, and conversion rates.- The Lead Generation Specialist researches markets and prospective clients executing direct outreach campaigns to qualified prospects to establish initial interest and engagement providing a smooth and effective handover to sales teams.- The ideal candidate will possess a balanced blend of critical thinking skills, sound judgement, and superb communication skills.- A self-motivated individual with strong research and organizational skills, an ability to work in a collaborative environment, and a focus on results will succeed in the role.Responsibilities :- Setup, manage, and report on email-based lead generation campaigns using Hubspot- Research lists of high-potential prospects including publishers, brands, and media agencies;- Execute daily outreach to potential new clients working with sales and marketing teams;- Setup, draft and actively manage email marketing sequences to achieve KPIs;-Maintain a contact database in Hubspot and help develop processes for nurturing prospects- Identify opportunities to test new tools, resources and help improve systems- Actively contribute to efforts to continuously improve lead generation performanceRequired Skills :- Excellent business writing and interpersonal skills- Ability to develop tailored and responsive outreach communications- Able to successfully manage multiple projects while maintaining attention to detail and- Exceptional follow-through and ability to meet deadlinesExperience and Education :- Experience conducting secondary research (i.e., web and related sources)- Familiarity with CRM software, Hubspot strongly preferred- Bachelor's degree in business, marketing, or related field- Knowledge of SaaS or digital media helpfulCustomer Based : USA Work Time : 12 PM - 10 PM ISTMode : Remote- Effective communication written and verbal communication (ref:updazz.com)