Head of Marketing
Hubwork
- Bangalore, Karnataka
- Permanent
- Full-time
- Setting the brand strategy across the properties
- Bringing the brands to life across all channels – from website and social media, to brand collateral and offline campaigns
- Working with the marketing team to provide vision and strategy around all marketing initiatives and execute them in results and metrics-driven fashion
- Liaising closely with hotel teams to create the desired strategy, calendar, and content that is best suited to each
- Identifying opportunities and managing partnerships with external agencies (PR, Design, Social-Media, Digital Marketing), influencers, or events teams to drive the brand narrative
- You will run our Marketing in ways to promote higher profitability and competitiveness.
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)
- Analyze consumer behavior and determine customer personas
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications, and Creative
- Prepare and manage monthly, quarterly, and annual budgets for the Marketing department
- Coordinate sales and marketing efforts to boost brand awareness
- Work experience as Head of Marketing or VP Marketing, preferably within our industry
- Experience running successful marketing campaigns
- Review and proofread content written by freelancers
- Strong written and verbal communication skills
- Solid knowledge of web analytics and Google Adwords
- Experience with CRM software
- 7-10 years experience working as a brand leader in a B2C brand environment
- Demonstrated capability in independently creating brand strategy and executing it with a team, across offline and digital channels
- Excellent program management skills to identify work streams and plan rollouts to adhere to timelines
- Demonstrated ability to work cross-functionally with people at all levels
- Opportunity to make a positive impact
- Attractive Salary & Benefits
- Strong opportunities to progress your career