Head Of Marketing
VAP Group
- Bangalore, Karnataka
- Permanent
- Full-time
One stop destination for all blockchain solutions .We are adept at assisting all blockchain efforts, including ICO, STO, NFT, DeFi and IEO and FinTech, flourish in an intensely competitive and extremely volatile market with our knowledge of and expertise in all industry fundamentals.We strive to make your visions for blockchain projects a reality and offer multi-chain services to help you better serve your clients and create enduring brand recognition and consumer loyalty.We have highly qualified experts in Blockchain marketing, recruiting, media management, press releases, conference production, and other services.This position pertains to one of our business segments, namely CryptoNewsZ.We are hiring for Head Of Marketing for CryptoNewsZ which is a pioneer news media house covering news & events from the crypto and blockchain industry.RequirementsWho are we looking for?Cryptonewsz is seeking an experienced and strategic Head of Marketing with a deep understanding of blockchain technology and the cryptocurrency space. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, audience engagement, and business growth.Roles and Responsibilities:Marketing Strategy:
- Develop and implement a holistic marketing strategy aligned with Cryptonewsz's business goals and objectives.
- Lead the marketing team in executing campaigns across various channels, including digital, social media, email, and partnerships.
- Stay informed about the latest trends, news, and developments in the blockchain and cryptocurrency industry.
- Translate complex blockchain concepts into compelling marketing messages that resonate with Cryptonewsz's target audience.
- Oversee the development and maintenance of Cryptonewsz's brand identity.
- Ensure consistency in messaging and visual elements across all marketing channels.
- Collaborate with the content team to create and distribute high-quality, engaging content that aligns with marketing objectives.
- Develop strategies to optimize content for search engines and increase organic visibility.
- Work closely with the Community Manager to foster a positive and engaged online community around Cryptonewsz.
- Develop initiatives to enhance brand loyalty and customer satisfaction.
- Identify and establish strategic partnerships and collaborations within the blockchain and cryptocurrency ecosystem.
- Leverage partnerships to enhance Cryptonewsz's reach and credibility.
- Track and analyze the performance of marketing campaigns using relevant metrics and analytics tools.
- Use data insights to refine marketing strategies and improve ROI.
- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
- Proven experience in marketing leadership roles, preferably in the blockchain or cryptocurrency industry.
- Deep understanding of blockchain technology and the cryptocurrency ecosystem.
- Strong strategic thinking and problem-solving skills.
- Excellent communication and interpersonal skills.
- Demonstrated ability to lead and motivate a marketing team.
- Familiarity with digital marketing tools, analytics, and campaign optimization.