Brand Manager - Innovations | Global FMCG

Michael Page

  • Mumbai, Maharashtra
  • Permanent
  • Full-time
  • 1 month ago
  • Apply easily
You will be responsible for ideating, developing and validating new product bundles for the Indian market in the assigned category/segment by building a pipeline based on Consumer Insights, in line with the Equity/Brand growth strategy.
  • Develop Equity/Brand growth strategies with in-depth understanding of consumer/shopper trends and insights; competitive threats; and category or brand opportunities
  • Identify and articulate consumer insights to create new-concept ideas and business opportunities
  • Leverage new technologies, strategies and processes to capture value add opportunities (e.g. new claims, products, flavor, packaging)
  • Lead concept and bundle development with cross-functional teams
  • Deliver effective Integrated Marketing Campaigns; develop clear and persuasive strategies and campaign ideas
  • Management of multiple projects utilizing tools to efficiently and effectively monitor progress of projects and keep within agreed timetables
Opportunity to work with a Tier 1 Global FMCG firmOpportunity to drive innovations for the brandA successful Brand Manager Innovations should have:
  • Total 8 years of experience with minimum 5 years of Marketing experience in Brand Management and/or Innovation in consumer goods / healthcare / cosmetics industry
  • Implementation of at least one business building initiative, e.g. new product launch, relaunch, packaging change, promotional program, etc.
  • Key involvement in business analysis, marketing plan development, and cross-functional project management
  • Experience with working with data / analytics to build business and consumer hypothesis, leading to strong marketing executions / innovations
  • Leadership Competencies
  • Driving Innovation - Encouraging creative thinking; pushing for continuous improvement in all ways of doing business.
  • Planning / Priority Setting - Aligning goals and helping others develop objectives to support business strategies; translating objectives into action plans.
  • Analysis/Decision Making - Gathering relevant information efficiently; applying logic in solving problems and making decisions; using data to support recommendations; weighing risks and predicting benefits and costs.
  • Functional Competencies
  • Brand & Equity Management
  • Commercial acumen and Financial Proficiency
  • Consumer Insights and Data Analytics
  • A global consumer products company operating in over 200 countries
  • Opportunity to work with a Tier 1 Global FMCG firm
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Michael Page