Performance Marketing Associate -US Shift (Meta Ads) | Fresher

Bangalore, Karnataka
Rs. 4,00,000-7,00,000 per year
Permanent
Full-time

3 days ago
Apply easily

This role is for one of the Weekday's clientsSalary range: Rs 400000 - Rs 700000 (ie INR 4-7 LPA)Min Experience: 0 yearsLocation: BangaloreJobType: full-timeWe are looking for a detail-oriented and data-driven Performance Marketing Associate to support and scale Meta Ads campaigns in a fast-paced environment. This is an entry-level role ideal for freshers or early-career professionals who are passionate about digital marketing and eager to gain hands-on experience in performance marketing. The role focuses on executing, monitoring, and optimizing ad campaigns to drive lead generation while maintaining cost efficiency and return on investment. The ideal candidate will work closely with cross-functional teams to test creatives, analyze performance, and make data-backed decisions to improve campaign outcomes. This position offers a strong learning curve, ownership of campaigns, and exposure to real-time marketing strategies.RequirementsKey Responsibilities

Set up, manage, and optimize Meta Ads campaigns with a focus on lead generation
Monitor daily campaign performance and make data-driven optimization decisions
Improve campaign results by refining targeting, placements, budgets, and lead flow processes
Launch and test new creatives (static and video) in collaboration with design and content teams
Scale high-performing campaigns and pause or adjust underperforming ones
Allocate and manage budgets effectively to meet CPL and ROI targets
Track and analyze performance across campaigns, geographies, and segments
Share insights and recommendations to improve creative and campaign performance
Maintain structured campaign setups with proper naming conventions and organization
Ensure consistent execution and optimization discipline across campaigns

What Makes You a Great Fit

Fresher or 0–1 year of experience with a strong interest in performance marketing
Basic understanding of Meta Ads or digital advertising concepts
Comfortable working with numbers, data analysis, and tools like Excel or Google Sheets
Strong execution mindset with attention to detail and ability to act quickly on insights
Willingness to learn, experiment, and adapt in a fast-paced environment
Good communication skills for collaborating with cross-functional teams
Analytical thinking with the ability to interpret data and improve performance
Proactive, organized, and eager to take ownership of tasks
Interest in marketing, growth strategies, and campaign optimization

Weekday AI