Content Writer

  • Kolkata, West Bengal
  • Permanent
  • Full-time
  • 30 days ago
Job descriptionContent Writer JDKey Responsibilities:
  • Product Description Writing: Create and manage high-quality, persuasive product
descriptions that resonate with our target audience, capturing unique product featuresand benefits.
  • Content Strategy: Develop and execute a comprehensive content strategy for product
listings, category pages, and website sections to increase engagement and sales.
  • Product Descriptions: Write and oversee the creation of clear, compelling, and accurate
product descriptions that highlight unique product features and drive conversions.
  • SEO Optimization: Ensure all content is optimized for search engines, including the use of
relevant keywords, meta, and SEO-friendly formatting.
  • Content Calendar: Manage and maintain a content calendar, coordinating with marketing
and merchandising teams to align content with business objectives and seasonal trends.
  • Team Leadership: Lead, mentor, and manage a team of content writers, ensuring the
consistency and quality of content across all platforms.
  • Content Audits: Conduct regular content audits to identify gaps and opportunities,
ensuring all product information is up-to-date, accurate, and compliant with brandguidelines.
  • Performance Tracking: Use analytics tools to monitor content performance, track KPIs,
and make data-driven improvements to enhance engagement and conversion rates.
  • Cross-functional Collaboration: Work closely with SEO specialists, designers, and product
managers to ensure cohesive branding and content alignment.Key Requirements:
  • Minimum 1 year of experience in eCommerce content writing, with a focus on product
description writing and SEO content creation.
  • Solid understanding of SEO principles and best practices for eCommerce.
  • Strong command of the English language, with attention to detail, grammar, and the
ability to adapt to the brand voice.
  • Proven experience managing and mentoring a team of writers or content creators.
  • Ability to use data insights to improve content strategies and achieve higher engagement
and conversion rates.
  • Preferably in Marketing, Communications, English, Journalism, or a related field.
The ideal candidate should have experience in writing product descriptions.Exp - Min 1 yearLoc - KolkataJob requirements
  • Experience: 0 to 5 Year.
  • Education : Any Graduate
  • Specilization : any...
  • Skills :
1 PerformanceTrackingUseanalyticstoolstomonitorcontentperformance
2 trackKPIs
3 andmakedata-drivenimprovementstoenhanceengagementandconversionratesCross-functionalCollaborationWorkcloselywithSEOspecialists
4 designers
  • Industry Type : Internet / E-commerce
  • Status : Not Disclose.

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