Senio Content Writer

Your TA Partner

Kolkata, West Bengal
Permanent
Full-time

5 days ago
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Role OverviewWe are looking for a high-impact Content Writer who can translate complex technology offerings into clear, compelling, and saleable content. This role sits at the intersection of marketing, product positioning, and sales enablement.If you can turn features into value propositions and messaging that drives conversions—this role is for you.Key Responsibilities

Develop marketing-driven content across channels: website, brochures, email campaigns, LinkedIn, case studies, and presentations

Translate product features into customer-centric value propositions

Create sales enablement content (pitch decks, one-pagers, solution briefs)

Write high-conversion copy for campaigns, landing pages, and digital ads

Collaborate with sales, product, and leadership teams to align messaging

Build and maintain consistent brand voice and positioning

Simplify complex ERP / tech concepts into easy-to-understand narratives

Support lead generation initiatives through content strategies

What We’re Looking For

4+ years of experience in content writing / marketing communications

Prior experience in B2B, SaaS, ERP, or technology domain (preferred)

Strong ability to create saleable, benefit-driven content (not just informational)

Understanding of buyer journeys, funnels, and conversion-focused writing

Experience with LinkedIn content, email marketing, and website copy

Excellent storytelling and structuring skills

Ability to work closely with business and technical teams

Your TA Partner