
Junior Social Media Specialist
- Bangalore, Karnataka
- Permanent
- Full-time
- Assist in developing and executing social media strategies to increase followers, engagement, and platform performance.
- Support content production tailored to platform nuances and audience preferences.
- Maintain and update social media content calendars in sync with campaign goals.
- Monitor social media platforms, respond to comments, and engage with communities to build brand affinity.
- Keep up with evolving social media algorithms, platform updates, and digital trends to optimize content strategy.
- Use social media marketing tools like Hootsuite, Sprout Social, or equivalent to manage scheduling and analytics.
- Collaborate with key stakeholders to understand social media requirements.
- Support community building and moderation efforts across key channels.
- Create and oversee social media campaigns.
- Resolve queries efficiently across social platforms with professionalism and brand tone.
- Attention to Detail: Ensures accuracy and thoroughness in all social media updates and campaign deliverables.
- Communication: Demonstrates strong oral and written communication skills. Effectively conveys information and ideas to team members and stakeholders.
- Platform Awareness: Demonstrates awareness of current trends, algorithm shifts, and platform features to enhance strategy.
- Growth Mindset: Demonstrates curiosity and a strong eagerness to learn, adapt, and evolve within the fast-changing social media landscape.
- Problem Solving: Identifies and resolves issues effectively. Demonstrates a pragmatic approach to finding solutions.
- Collaboration: Works well within a team environment. Actively participates in team discussions and projects.
- Adaptability: Flexible and resilient, handles various demands both planned and unplanned. Adjusts to new processes and tools quickly.
- Time Management: Manages multiple tasks and projects simultaneously. Prioritizes work to meet deadlines.
- Technical Proficiency: Basic knowledge of social media marketing tools like Hootsuite and Sprout Social. Continuously seeks to improve technical skills.
- Customer Focus: Understands and addresses customer needs. Strives to improve the user experience for social media followers.
- Minimum Required Degree: Bachelor's degree in marketing, communications, or related fields.
- Preferred Degree: Bachelor's degree in marketing, communications, or related fields.
- Certificate(s)/Special Training: Basic training in social media marketing tools.
- Experience ( Career Level Guide)
- 2 – 4 years of social media management or related experience.
- Basic knowledge of social media platforms and marketing tools.
- Understanding of social media analytics.
- Strong written, verbal, and editorial skills.
- Ability to handle multiple tasks and projects simultaneously.