Job Description Job Objective: Mass offline team focuses on driving PhonePe acceptance at offline merchants across urban and rural markets across the country. The Sr.ASM is responsible for building and maintaining a strong relationship with the Merchants, DSAs and sales executives. The role also requires developing a keen and sharp understanding of local merchant/customer's needs and hence, driving PhonePe transactions based on both brand positioning and local requirements. The incumbent will be responsible to set up and drive the team to achieve the acquisition & quality targets. Reporting Matrix: The role will report to the Zonal Head and will have 8-10 Territory Sales Managers as direct reports and 70-80 business development executives as indirect reports. Responsibilities Business Growth: . Grow distribution and market share in the assigned area of operations . Identify, interact and develop DSAs to align and drive business in the market . Synthesise inputs on local competition from TSM and verify for authenticity across geography. If a local initiative is identified then formulate and launch counter-strategy . Analyse data and identify improvement areas, corroborate through market visits to identify sweet spots for performance . Benchmark and compare performance with territory to broad base good practices . Plan market size, span & geographies for TSM / TL / BDE / FL's . Should be able to device the best methods for communication of plans/targets to the team so that there is minimum expectation vs delivery gap . ability to understand formats/data so as to gather right information,viz, in cases when we want them to do surveys and develop insights Stakeholder Management: . Handle merchant escalations in market & partner with various internal stakeholders to resolve them . Partner with cross functional teams like Marketing, Sales Capability and HR to ensure appropriate levels of market collaterals, headcount, onboarding experience, etc. . Implement processes and metrics for tracking progress and setup review mechanisms with all the stakeholders . Ensure payouts to and from DSA are done as per process and timelines including accurate calculations and disbursement. People Management: . Drive hiring of TSM, BDEs & RTLs to ensure 100% manning in the team . Onboard the new team members and help them assimilate PhonePe ways of working . Participate in performance appraisal process sharing insights about the team and sharing relevant feedback with team members for their growth & development . Coach TSMs regularly to allow them to better manage the input and output deliverables of BDEs . Understand the reasons of exit and take corrective action to reduce attrition . Drive team level R&R and engagement practices Quality Management: . Monitor quality parameters like KYC, PFB usage to identify gaps, & initiate corrective action. . Validate audits conducted by TSMs and evaluate the process followed & inputs shared by TSM . Monitor performance on compliance parameters to ensure zero deviation
