Perfomance Marketing Specialist
- Surat, Gujarat
- Rs. 35,000-42,000 per month
- Permanent
- Full-time
● Track, report, and analyze website analytics and PPC initiatives and campaigns
● Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
● Optimize copy and landing pages for search engine marketing
● Perform ongoing keyword discovery, expansion and optimization
● Research and implement search engine optimization recommendations
● Research and analyze competitor advertising links
● Develop and implement link building strategy
● Work with the development team to ensure SEO best practices are properly implemented on newly developed code
● Work with editorial and marketing teams to drive SEO in content creation and content programming
● Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.Desired skills:-● Tools skills that are good to have: GA4, SEMRush, Google Ads, Data Studio, Product tracking tools (both web and mobile), and knowledge of SEO practices.
● Excellent written communication skills.
● Ability to multitask.
● Accountability and team play