Job Description: Marketing Specialist Job Title: Marketing Specialist Company name : KubernsLocation: Rajkot / Surat Experience: Minimum 2 YearsEmployment Type: Full-TimeAbout the RoleWe are seeking a dynamic Marketing Specialist with expertise in SaaS SEO, Performance Marketing, and Google Ads to drive our digital growth strategies. You will lead campaigns, optimize ROI, and manage a small team to execute data-driven marketing initiatives. This role is currently remote but requires occasional on-site collaboration in Rajkot or Surat for key meetings/events.Key ResponsibilitiesSEO & Content Strategy:- Develop and execute SaaS-focused SEO strategies (on-page, off-page, technical SEO) to boost organic traffic and rankings.- Conduct keyword research, competitor analysis, and performance tracking using Google Search Console, SEMrush, Ahrefs, etc.Performance Marketing:- Manage end-to-end Google Ads campaigns (Search, Display, Video) and paid social initiatives to drive conversions and CAC efficiency.Team Leadership:- Mentor and manage a team of 2-3 junior marketers, ensuring timely execution of campaigns and skill development.Must-Have QualificationsExperience:- Minimum 2 years in digital marketing with hands-on expertise in SaaS SEO, Performance Marketing, and Google Ads.- Proven experience managing or mentoring a team.Soft Skills:- Leadership, strategic thinking, and problem-solving abilities.- Excellent communication and collaboration skills.Location & Flexibility:- Based in Rajkot or Surat (or willing to relocate).Open to remote work but must be available for on-site requirements (e.g., monthly/quarterly meetings). (ref:updazz.com)