Overview of job Mindshare Fulcrum is an agency of GroupM, t he world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Sr. Director- Performance to join us. In this role, you will be responsible for driving the digital strategy, innovation, and transformation for the client. The Digital Head will be instrumental in leading our digital initiatives, overseeing digital marketing campaigns, and ensuring the agency stays ahead in the rapidly evolving digital landscape. This role demands a strategic thinker, creative problem-solver, and a visionary leader with a deep understanding of digital technologies and media trends. At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us. Reporting of the role This role reports to the Head - Mindshare Fulcrum, South Asia Reporting of the role 3 best things about the job: Get to work in a truly integrated team handling 360 aspects for a brand Will work closely with the leading publishers such as Google & Facebook Will be exposed to Programmatic In this role, your goals will be: In three months: Understood the complete biddable media scenario on client's business, e.g. Search, Facebook, etc. Handled day to day tasks / requirement effectively In six months: Optimized implementation in all biddable media platforms Recommended and implemented best practice Explored and executed an innovation in one of the biddable media platforms In 12 months: Exceed client expectations in terms of biddable media implementation Create a road-map for the next year. What your day job looks like at GroupM: Analyze, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance. Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals. Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available Client communication, prioritizing work for the team and ensuring the recommendations and optimization on the account is designed to meet client KPIs Stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis. What you'll bring: Expertise in Google analytics Through understanding of Google AdWords Understanding of Bid Management Tools Number Crunching Understanding of Programmatic Minimum qualifications: Relevant experience of 7- 10 years in search marketing roles About Mindshare: Mindshare is a media services company that accelerates for its clients. O ur company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. You can check out some of our people's stories on or or hear about the company in their own words . Mindshare is part of GroupM, the world's leading media investment company, and WPP, the world's largest advertising holding group. About India 2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale. At GroupM India, there's never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done. GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
