Marketing Executive – Chemical Industry

• Lead generation by using digital marketing, email marketing, cold calling, Event Participation etc.
• Monitoring & managing the sales.
• To design campaigns to promote technologies across various online channels, including social media (LinkedIn), search engines, email, and display advertising.
• Create engaging and compelling content for digital platforms, including creative/posters, articles, videos, and LinkedIn posts.
• Monitor and analyze the performance of digital marketing campaigns using web analytics tools and make data-driven recommendations for optimization.
• Manage Business LinkedIn account, including content creation, posting, engagement, and community management.
• Collaborate with internal teams, including sales, design, and development, to ensure alignment of marketing efforts and messaging.
• Stay up-to-date with the latest trends and best practices in digital marketing, chemical industry trends, and regulatory requirements.
• Conduct market research and competitor analysis to identify opportunities for growth and differentiation.
• Prepare reports and presentations on digital marketing performance and outcomes.
• Client Coordination ongoing enquiries.

• MBA in Marketing.
• Strong understanding of digital marketing concepts, strategies, and best practices.
• Knowledge of digital marketing tools and platforms, including Google Analytics and email marketing Software.
• Excellent communication skills, both written and verbal.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team.
• Attention to detail and ability to manage multiple marketing activities simultaneously.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Canva).

Expertia AI Technologies