Performance Marketer

• Plan, execute, and optimize paid ad campaigns across Google, Meta (FB/IG), LinkedIn, and other performance marketing platforms.

• Manage monthly budgets, bid strategies, and ROAS goals to maximize efficiency.

• Perform audience research and segmentation to refine targeting strategies.

• Monitor KPIs such as CTR, CPC, CPA, conversion rates, and implement A/B testing strategies.

• Analyze performance data and create actionable reports with insights and recommendations.

• Collaborate with content, design, and web teams to develop high-converting ad creatives and landing pages.

• Stay updated with industry trends, algorithm updates, and platform innovations.

• Manage remarketing and funnel strategies to nurture prospects through the buyer.

• Use tools like Google Analytics, Google Tag Manager, and heat-maps to assess user behaviour and optimize conversion funnels.

• Minimum 5 years of proven experience in performance marketing (PPC, Paid Social, Display, etc.)

• Hands on experience with Google Ads, Facebook Ads Manager, LinkedIn Ads, and other paid media platforms

• Strong analytical skills with tools such as Google Analytics, Data Studio, and Excel

• Solid understanding of customer funnels, attribution models, and performance metrics

• Experience with A/B testing tools and CRO techniques

• Ability to write compelling ad copy and guide creatives for better engagement

• Up-to-date with the latest trends and best practices in paid media and performance marketing

• Excellent communication, organizational, and project management skills.

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