Digital Marketing Specialist
Solvative
- Ahmedabad, Gujarat
- Permanent
- Full-time
- Monitor and analyze website traffic using tools like Google Analytics and prepare internal performance reports.
- Plan and manage digital marketing campaigns across Facebook, Instagram, LinkedIn, and other relevant platforms.
- Optimize content across social media channels including Facebook, Twitter, Instagram, etc.
- Assist with on-site and off-site SEO analysis, including job post listings on various platforms.
- Contribute to the company's blog and assist in on-page and off-page SEO efforts.
- Generate creative ideas for content marketing and help update the website and Solvative's social channels.
- Create, edit, and publish engaging content, including blog posts, social media posts, and podcast materials.
- Promote Solvative's products and services across digital platforms to boost visibility and engagement.
- Execute social media strategies to improve reach, visibility, and audience engagement (likes, shares, retweets, etc.).
- Assist in designing and executing SMS and email marketing campaigns.
- Collaborate with the Digital Marketing team to run campaigns and achieve performance targets.
- Support in tracking and improving performance metrics and KPIs for the digital marketing function.
- Understanding of digital marketing concepts, channels, and tools.
- Familiarity with Google Ads, Meta Ads, LinkedIn campaigns, and SEO/SEM strategies.
- Basic knowledge of web analytics tools (e.g., Google Analytics).
- Strong communication and interpersonal skills.
- Analytical thinking and problem-solving attitude.
- Good understanding of design tools and content creation is a plus (e.g., Canva, Adobe Suite).
- Ability to work independently and collaboratively in a fast-paced environment.
Pursuing or completed a degree in Marketing, Business, Communications, or a related field.What We Offer
- MacBooks for all team members.
- Flexible working hours to support work-life balance.
- Exciting and challenging projects that leverage cutting-edge AI technologies.
- Supportive and collaborative work environment.
- Professional growth and development opportunities.