Key Responsibilities:- Search & SEO: Manage SEO strategies, conduct keyword research, on-page optimization, backlink building, and performance tracking.- SEM & Paid Media: Execute Google Ads, LinkedIn Ads, retargeting campaigns, and A/B testing for creatives/landing pages.- Social Media Marketing: Schedule and post content across LinkedIn and industry portals, monitor metrics, and drive engagement.- Email Marketing & Automation: Build persona-based drip campaigns, segment databases, and track performance.- Content Distribution: Collaborate with the Content Lead to promote blogs, case studies, and webinars; repurpose content.- Analytics & Reporting: Maintain dashboards, provide weekly reports, and recommend optimizations based on performance data.Qualifications- Bachelor's degree/Course in Marketing, Business, or related field.- Hands-on experience with Google Ads, LinkedIn Ads, SEO tools (SEMRush, Ahrefs), and marketing automation platforms.- Strong analytical skills with proficiency in Google Analytics and Power BI.- Creative mindset with ability to work with design tools (Canva/Adobe Suite) for basic creatives.Key Skills- SEO & SEM campaign management- Social media (LinkedIn focus)- Email marketing & CRM/automation tools- Data-driven decision making- Strong communication & collaboration skillsGrowth Path- Year 1-2: Develop mastery in execution of SEO/SEM, paid campaigns, and analytics.- Year 2-3: Progress to Senior Digital Marketing Specialist, taking ownership of digital strategies and multi-channel campaign optimization. (ref:updazz.com)