Area Sales Executive

• Sales Admin,
• Depot,
• Quality

• AW & AWSM,
• Retailers,
• Wholesalers (W/S)

• Setting objectives for AW
• Breaking objectives for AWSM (beat-wise)
• Ensure communication of objectives to AW
• Periodic tracking of objectives

• Align, support & motivate AW to meet business objectives
• Ensure adequate infrastructure & systems
• Act as a commercial interface between AW & BIL

• Coach AWSM on BIL best practices & WOW
• Train AWSM on Sales Call Process
• Evaluate their performance Periodically
• Provide on the job support / guidance for addressing territory specific issues

• Ensure adequate servicing at dealer points
• Maintain relations with existing dealers
• Increase the depth and width per dealer
• Prospect new outlets
• Perform activations as per decided by ASM

• Ensure adherence to plan-o-gram
• Ensure execution of primary & secondary Merchandizing
• Ensure execution of Visibility Implementation

• Operationalize new product through communication & sampling
• Effectively communicate schemes to AWSM to ensure right sell-in at the dealer point
• Track & review performance of new products / schemes

• Collect & report required market information on competitor activities like promotions (trade & consumer), service day, off-take, prices, new launches, visibility etc

• PJP data
• MIS reporting
• Ensure Hub of UDAAN

• Visit consumer to address & sort quality complaints.
• Inform Quality about status of complaint

Britannia Industries