Public Relations Manager
- Bangalore, Karnataka
- Permanent
- Full-time
- Develop and implement PR strategies to position the brand as a leader in the fashion industry.
- Manage media relations, including building and nurturing relationships with journalists, bloggers, and influencers.
- Plan and execute fashion-focused events, launches, and campaigns that align with the company's branding goals.
- Draft press releases, media kits, and other PR materials to communicate brand initiatives effectively.
- Monitor and analyse media coverage to measure the effectiveness of PR campaigns.
- Collaborate with internal marketing and creative teams to ensure consistent messaging.
- Oversee crisis communication strategies to maintain a positive brand image.
- Stay updated on industry trends and competitors to identify new PR opportunities.
- A degree in Public Relations, Communications, Marketing, or a related field.
- Proven 7 + years of expertise working in the lifestyle/Fashion/Personal Care industry..
- Strong written and verbal communication skills.
- A creative approach to building brand stories and campaigns.
- A results-driven mindset with the ability to evaluate campaign performance.
- Experience in managing multiple projects and deadlines effectively.
- Competitive salary ranging.
- Opportunity to work with a leading brand in the retail industry.
- A collaborative and supportive company culture.
- Professional development opportunities to grow within the role.