Digital and Trade Marketing
straitslaundry.com
- Chennai, Tamil Nadu
- Permanent
- Full-time
- Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and manage the Trade Marketing budget.
- Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities.
- Leading and implementing channel specific marketing strategies and plans for assigned ENTER_CHANNEL retailers.
- Conceptualising and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams.
- Leading activation programs with partners to improve brand visibility.
- Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected.
- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
- Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
- Reviewing and optimising the design and content of all online assets including the company website and social media pages.
- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
- Using A/B testing to optimise digital marketing performance.
- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
- Driving performance marketing via SPECIFIC_EXPERIENCE.
- Planning and executing viral marketing campaigns across a range of social media platforms.
- Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing and ecommerce programs in line with business priorities.
- You have at least 5 to 7 year experience ideally in Digital Marketing &Trade Marketing within Professional Services industry.
- Experience within would be a strong advantage.
- You are a strong team player who can manage multiple stakeholders
- You are a strong networker & relationship builder
- You pay strong attention to detail and deliver work that is of a high standard
- You are willing to undertake 0-30% travel.
- Work alongside & learn from best in class talent
- Join a market leader within Other Services
- Strong opportunities to progress your career