Maino.aiSenior Manager - Performance MarketingAbout Maino.ai :Leveraging technology & AI, we are building an end-to-end automated, intelligent & ROI-drivenmartech platform that capitalises on Machine learning & Generative AI to provide a one-stop solutionto all the marketing needs of an organisation. We are committed to building the world's most reliableand innovative technology platform to transform the future of the digital marketing sector making itcost-efficient, and accessible to everyone.Job descriptionWe are seeking a Senior Manager, Performance Marketing to join our team. The successful candidatewill be responsible for the planning, execution, and optimization of client campaigns across variousdigital channels. The Senior Manager, Performance Marketing will work closely with our clients andinternal teams to deliver results-driven marketing campaigns.Responsibilities● Plan and execute digital marketing campaigns across all the paid channels like googleadwords, facebook, instagram, amazon ads etc● Understanding of the key KPIs mainly CAC, LTV, Retention, ROAS etc for different verticalof business● Ahead of the curve execution on ever-evolving advertisement product suite, based onchannels as mentioned earlier● Monitor and analyze campaign performance data, identify trends, and make recommendationsfor optimization.● Work with the team to create relevant reports and presentations to share regular campaignperformance updates with the key stakeholders● Design, conceptualize & co-ordinate with the creative team to bring out campaigns based onsolid consumer & business insights● Understanding user behavior and performing root-cause analysis of changes in data trends toidentify corrections or propose desirable enhancements in product & across differentmarketing channels● Designing experiments to establish attribution of high reach and impact channels likeprogrammatic, Youtube etc and evaluating them through relevant KPIs● Conducting multivariate testing across marketing channels to assess the impact of advertisingspends on the key business metricsQualifications● Deep interest and discipline in learning the skills required to excel in the role● Inherent interest in how the internet works & user trends on internet consumption● Good with numbers; analytical skills involving a data-driven approach to problem-solving● Proficiency in ms excel is a great add-on● A knack for content, copy, and creative areas is a definite plus● Experience: 5+ years