- Create and manage channel marketing campaigns for ZEE5 Global.- Able to work independently and take initiative on campaign optimizations.- Ensure campaigns are set up and run as per relevant TG laid out by the CLM teams.- Track the campaign efficiency and robust implementations from learnings- Measure, Track, and Improve Customer Lifetime Value- Working Cross-functionally to ensure the end-to-end execution of campaigns.- Monitoring campaign delivery, performance, and margin to ensure all targets are met.- Provide CLM team with optimizations and recommendations by analyzing across key variables.- Carrying out post-campaign analysis to provide insights to share with the marketing team.- Good organizational skills are required to be able to run multiple campaigns.- Reporting on Weekly, Monthly and Quarterly basis and provide actionable insights. (ref:updazz.com)